Transcribed

## Consumer segmentation model

Consumer segmentation model Average Earnings Under Represented Risk Taking Fledglings Demanding Younger Families Benefits and Budgets 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 O 10 20 30 40 50 60 70 80 90 100 Planning Empty Nesters Hopeful Strivers Thoughtful Older Families Confident Wealth 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 O 10 20 30 40 50 60 70 80 90 100 Planning Empty Nesters Loyal and Traditional Thriving Retirees 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100 O 10 20 30 40 50 60 70 80 90 100 Thoughtful Older Families Loyal & Over Represented Traditional Benefits and Budgets Customer segment based on birthdays Demanding Younger Families Risk Taking Fledglings Hopeful Strivers Thriving Retirees 18th 19th 20th 21st 22nd 23rd 24th 25th 26th 27th 28th 29th 30th 31st 32nd 33rd 34th 35th 36th 37th 38th 39th 40th 41st 42nd 43rd 44th 45th 46th 47th 48th 49th 50th 51st 52nd 53rd 54th 55th 56th 57th 58th 59th Confident Wealth 60th 61st 62nd 63rd 64th 65th 66th 67th 68th 69th 70th 71st 72nd 73rd 74th 75th 76th 77th 78th 79th GENERIC BRAND 80th 81st 82nd 83rd 84th 85th 86th 87th 88th 89th 90th 91st 92nd 93rd 94th 95th 96th 97th 98th 99th 100th One candle represents each birthday from 18-100. The colours on the candle stick represent the largest consumer segments at any given age.

# Consumer segmentation model

shared by rkimagemaker on Jun 19
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A graphic representation of consumer segments within the Life & Insurance sector.

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rkimagemaker

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