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Consumer Psychology & The E-Commerce Checkout

SALE CONSUMER PSYCHOLOGY & THE E-COMMERCE CHECKOUT -50% Consumer psychology behind online shopping Better Prices: Many people use the internet as items are cheaper Convenience: You can buy anytime anywhere SSSS Variety: Many products are unavailable at physical stores Discreet shopping Shopping online gives privacy Accessibility: Those with a disability that limits their mobility can choose to have goods delivered. Factors and statistics which show why people buy online? 62% Quality 56% The top factor driving purchasing decision (56%) is product quality of shoppers research big-ticket items in-store before buying online 9 out of 10 say they watch videos about the tech products they may buy 54% of shoppers are smartphone owners, and 76% of smartphone owners use them while shopping 81% say posts from their friends directly influenced their purchasing decision 30% are most likely to respond to brand offers when they have been reposted by a friend Video content is close 44% of people are most likely to engage with branded content that contains pictures behind at 40% Social Media and Consumer Behaviour in the UK f In March 2012, UK retail websites received an additional 8.5 million visits through 4% of the UK's Facebook 5% of consumers have actively sought feedback on a purchase made in store on Facebook or population have purchased a product from a brand's Facebook page, and this figure is set to rise social networks and forums Twitter, while 24% of people would be positively influenced to buy a product after seeing an advert on Facebook Out of 18 European countries surveyed, the UK has the highest percentage of people who make a monthly purchase on their smartphones Watching online video content has risen to 66% of respondents in 2014, from 61% UK STATISTICS for people purchasing online by using smartphones 42% looked for a discount voucher online DISCOUNT Voucher 50-75%OFF 30%. searched for the location of a different store 15% ordered a product on a retailer's website Factors that influence online delivery 42% 43% *** of online shoppers have abandoned their carts expect to see the availability of 2-3 day delivery expect to see the availability of overnight shipping Impact of Shipping Services on 0nline Shopping 2/3 of people 46% 75% said that receiving their product when expected led them to recommend the choose the most of shoppers believe every retailer should offer economical shipping option most of the time tracking information online retailer Product Reviews 63% of customers are more likely to make a purchase from a site which has user reviews Sources 360 360VoucherCodes.couk

Consumer Psychology & The E-Commerce Checkout

shared by 360vouchercodes on Feb 18
0 comments have put together an infographic displaying the psychology of consumers when shopping online.



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