consider certain steps before choosing PR agencies in India

CONSIDER CERTAIN STEPS BEFORE CHOOSING PR AGENCIES IN INDIA 1 PERCEPTIVE APPROACH In addition of having a good reputation, top PR agencies have unique approach that cut through commonplace beliefs and get straight to the heart of the issue. To stand out to the clients, the professional PR agencies make sure to spend lot of quality time with them to discover what their customers are looking for. Good PR agencies take time to know your business and industry. 2 COMPETITIVENESS Make sure that PR agency you have chosen is competitive or not. See that it uses the cutting edge techniques that your competition is getting noticed. Do the strategies from by agency work for other companies too? Such things have to be noticed before entering the deal. 3 TRENDING KNOWLEDGE The rules of marketing and the PR game change in a swift. This happens especially in the digital age. Professional PR firms expertise on the current trends, perfectly synchronized to fit the specific industry or vertical of the client. Leading PR firms have expertise and knowledge on social media strategy, consumer insights on business or industry etc. 4 NEXUS Good PR firms cast a wide net. They have good relations min with industry figures, journalists, thought leaders and other PR firms. They leave no stones unturned to build up robust relationships with design firms, marketing organizations etc. Their connections are available to you when you hire them. SAMPLE CAMPAIGNS Ask the PR agencies to show the sample of past campaigns. Get from them information on how they supported a product launch or early product lifecycle. This will help you to assess their abilities. You can also get references from past clients as mian well. www.highvizpr.com