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The Commerce of Christmas

THE COMMERCE OF CHRISTMAS 'Tis the season to be spendy! Find out what the typical shopper spends, where they spend it and on what items. Hom Much Are Wle Spending? Shoppers plan to spend an average of will be spent on kids. $403.26 o $704.18 $68.23 will be spent on friends. on gifts and seasonal items this year. $21.06 will be spent on co-workers. Online shoppers will spend about 22% more than shoppers in physical stores. will be spent on other gifts. $23.39 O $26.52 O $96.75 O $18.23 O $46.73 per person will be spent on greeting cards. per person will be spent on food/candy. per person will be spent on flowers. per person will be spent on Cyber Monday online sales were up 33% this year over 2010. decorations. 2010 2011 The average Christmas tree 87% of people surveyed say decorating Average order values went up from $193.24 to $198.26 for an improves their spirits during the holidays. increase of 2.6%. costs around o $42.00 Wrapping paper spending reaches $2.6 billion worldwide. all I Want For Christmas The Early Bird Gets the Deals The average amount for gift cards will be: of shoppers plan to buy something for themselves this season. of shoppers 38.9% started before Halloween. 59.9% o $43.23 57.3% of shoppers plan to purchase a gift card this season. 18.3% of Americans of shoppers will give home decorations or had already 51.4% begun holiday shopping by furnishings. mid-November. 21.2% of shoppers will give jewelry. 152 million Americans planned to shop on Black Friday weekend 2011. 17.8% will give sporting goods and other leisure equipment. 4 In 2011 the average Black Friday shopper spent: $398.62 24% will give cosmetic or personal items. In 2011 total Black Friday Sales were O $52 billion 30.1% will give food or candy. 32.2% will give electronics. 43.1% will give toys. 58.6% will give clothing or accessories. of shoppers wait until the last two weeks of December to begin holiday shopping. 4.1% Where Do We Shop? The average online shopper is 25-34 years old with young children and a desire for convenience in shopping. Discount Stores Small Businesses 66.1% %$4 38% 46.7% of shoppers will shop online. The number of consumers Grocery Stores reaching retailer's sites through mobile devices went up from 6.45% in 2010 to 15.2% in 2011. 48.8% Average shoppers plan to complete 36% of their holiday shopping online. Clothing Stores 35.2% The number of consumers 2011 making a purchase through a mobile device increased from 4.25% in 2010 to 11.09% in 21. 2010 Drug Stores 21.1% Online Thanksgiving 2011 sales increased 39% from 201o! Department Stores Craft Stores 56.9% 17.5% Important factors impacting where consumers shop: 41.6% 6% 14.6% say most say most say most important factor important factor important factor Sales/Price Customer Service Merchandise Quality Seasonal Statistics In 2007, France received the most letters addressed to Santa Claus: 1,220,000 letters from 126 different countries The world's most expensive Christmas tree (artificial) is in the Emirates Palace Hotel in Abu Dhabi, UAE 43 feet tall! Over $11 million total of adults believed 86% in Santa as a kid. $10,000 for just the tree $11.5 million for the jewels The average age to reveal Santa isn't real: 8 years old 181 diamonds, pearls, emeralds, sapphires, etc. of kids believed in 15% 4 security guards constantly monitor it. Santa past age 10. Sources: id-1225 id-1250 day-online-holiday-sales-up-39-percent-mobile-shopping on-the-rise/ budgets.aspx TswfzbloOzk Tt5ıVnOIFRo outright

The Commerce of Christmas

shared by rmmojado on Mar 23
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We’ve all seen the Black Friday rush and the news reports of skyrocketing Cyber Monday sales and felt the pressure to spend, spend, spend over the holidays. But how do these numbers really add up?



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