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Color Theory: What People Really Think

YOVIGO Color Theory What people really think The impact of colors on the purchasing process 84.7% 92% of onsumers say color impacts their purchasing decisions of consumers say visual factors are most important when purchasing a product Between III 60% of a consumer's initial impression of a product is based on color alone 90% Color and Emotions Although research shows that colors can't make people feel a certain way, different colors can portray attitudes that impact a person's buying experience. Excitement Playfulness Happiness Strength Creativity Warmth Courage Enthusiasm Comfort Harmony Reliability Elegence Growth Loyalty Spirituality Abundance Belonging Dignity Innocence Sophistication Formality Youth Mystery Simplicity Use Colors That Appeal To Your Target Demographic men v w omen FAVORITE COLORS percentage of 100 Favorite Colors By Age Children Adolescents Adults Seniors Children prefer bright, Teens and young adults Adults sway more toward prefer darker colors Seniors prefer earth more subdued colors and tones and cool colors primary colors black Orange and Brown are the least liked colors by all They are generally considered to look cheap groups Color schemes help us find colors that go well together Analogous Complementary Choose the best colors for your website @

Color Theory: What People Really Think

shared by bswuft on Feb 20
Why should you care about colors? We put together the infographic below to explain why the colors you choose for your website and, ultimately, your business are so important.




Becky Swift


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