Transcribed

Color Selection to Reach Your Target Market

"COLOR SELECTION TO REACH YOUR TARGET MARKET POPULATION OF 237.641.326 PEOPLE 50.17% 49,83% THE IMPORTANCE OF COLOR TOWARDS BRAND & MARKET 92% VISUAL FACTOR IS ESSENTIAL FOR PURCHASING DECISION ADDS BRAND RECOGNITION 80% COLOR ON DISTINGUISHED BRAND RED #CC3333 boldness, drama, romance, power, passion. Coca-Cola KFC ORANGE #FF9933 friendly, happiness, innovation, fun. HPEBNE O Payless SMOTOR HARLEY-DAVIDSON COMPANY SHOESOURCE YELLOW #FFFF33 Optimism, immortality, friendly, реаce. NATIONAL GEOGRAPHIC Nikon GREEN #006633 Growth, renewal, relaxation, tenderness, guarantee, security. COFFEE BLUE #3366CC Power, reliability, calm, fresh, tranquility. PURPLE #993399 Mysterious, regality, eccentricity, glamour, sophistication. Y! AA BROWN #CC9966 Security, endurance, warm, stability, comfort. AW LOUIS VUITTON FAVOURITE COLOR BASED ON AGE 1-18 YEARS OLD 19-24 YEARS OLD 25-35 YEARS OLD 36-50 YEARS OLD 60+ YEARS OLD SOURCE www.bps.go.id www.colorcom.com/research/why-color-matter www.blog.kissmetrics.com www.doghousediaries.com www.colormatters.com Sribu www.sribu.com

Color Selection to Reach Your Target Market

shared by Sribu on Sep 29

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To gain success at certain brand, you can’t miss a series of marketing activities which is often done in various ways. From doing lucky prize promotion event to product sample giveaway. All those ac... tivities requires a customized design so that your brand will have a clear identity and easily recognized by the people. Visual factor on a product has up to 92% impact on target market’s purchasing decision. That’s why your next design should be able to help you to attract your designated target market. Realizing the importance of how a design can reach your target market, it’s essential for us to know the most dominant aspect to attract target market’s attention. Color is one of the dominant aspect of a design. Color was also proven to leverage brand recognition by 80%. Thus, Sribu will share an infographic on how your brand can approach the target market by using the right design.

Color Selection to Reach Your Target Market

Color Selection to Reach Your Target Market

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