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Color Me Wrong

COLOR ME WRONG ● HOW TO NOT GET LOST IN THE WORLD OF COLOR "In order to use color effectively it is necessary to recognize that color deceives continually." -Josef Albers COLORS ARE PERSONAL COLORS COMPANIES USE THE MOST 33% use blue. Color is the element closest to the client and audience's subjective identity. Like a volatile radioactive element, it is extremely 29% use red. powerful and should be handled very, very carefully. 28% use black or grayscale. 13% use yellow or gold. 5 RULES OF COLOR USE CONVEY INFORMATION "Colors are the mother tongue of the subconscious" -Carl Jung Color has the ability to evoke a response, create a mood, symbolize an idea, and express an emotion. Every color has its own set of connections that convey information, with the color itself acting as a signifier of ideas. William Shakespeare's SUNDANCE MACBETH FILM FESTIVAL PARK CITY UTAH JANUARY 15-25, 2004 March 21st-30th 376 W. 44th street Call for tickets Landmark Pavillion New York, NY (212) 766-8890 This poster from the 2004 festival is the most sought-after The color scheme of red and black supports the to date. The yellow, brown, and amber color scheme is a passionate emotional content of the play Macbeth metaphor for the golden west and Utah, where Sundance takes place. which is promoted in this poster. USE COLOR SYSTEMS 2 "Color is my day-long obsession, joy, and torment" -Claude Monet Designers work across several media including print and packaging, digital and in the environment. Using a variety of color combinations across the various mediums with consistent results is key to the designers' success. That is why colors are managed through standardized color systems. PANTONE RGB CMYK For inks on paper, designers use the Pantone matching system, TOYO, ANPA, or DIC. Pantone being the most ubiquitous one especially for Offset lithography is a four-color process whereby layers of cyan, magenta, yellow, and black (CMYK) are applied to paper surfaces in varying amount via dot patterns. RGB colors are used for digital purposes and it creates all the color shades through the combination of the Red, Green and Blue colors. spot colors. RGB PANTONE PANTONE 1817 C PANTONE 1795 C * Thade to aur laeride coler medeo CREATE COLOR HARMONY 3 "Why do two colors, put next to each other sing? Can we really explain this? No." -Pablo Picasso The science of color harmony involves the categorization and determination of the dynamic symmetry in color groupings. Effectively doing so goes back to understanding color theory to create color relationships. 000 Split Complementary Analogous Complementary These are color pairs that are Three-color schemes in which one Combination of two colors or more directly opposite each other on the color wheel. They represent the color is accompanied by two others that are spaced equally from the that are spaced equally from each other. These colors have similar light ray wavelengths, so they are easiest on the eye. most contrasting relationships. first color. Contrast is toned down providing a sophisticated relation. Monochromatic Triadic These are color schemes made up Any three colors spaced evenly of shades and tints of a single around the color wheel. Triads in which two of the colors share a color. Use one hue and explore variety in saturation and lightness to form allied combination of common primary (e.g. purple and orange share red) may seem more pleasing. similar colors. 4 ASSIST IN MNEMONIC VALUE "Color is a means of exerting a direct influence on the soul" -Wassily Kandinsky Every designer wants their work to be a part of living history. Color is the main component of that success as research shows that 80% of visual information retained is dependent on the color of the designs. да naked economics UNDRESSING THE DISMAL SCIENCE Charles Wheelan FOREWORD BY URTON MALKIEL In the United States, green is associated with money, Uwe Loesch calls this poster "Child of the Century". It features a saturated image of a starving child from North Korea. The designer uses red symbolically throughout his work to remind people and draw making it a perfect dominant color for a book called Naked Economics. attention to social causes. 5 CONTEXT IS EVERYTHING "A color has many faces." -Josef Albers Color is always seen in context. Sometimes that context is proximity to another color, which alters its meaning or even the perception of the color itself. By understanding that color is relative, designers can observe for themselves the effects colors have on each other. A Study in Color Contrasts Three different blue squares, each with its own vertical column, are set on the same color backgrounds-white, blue, yellow, and black. Note how the colors shift in relation to each other. Colors mutually influence each other, altering perception. SOURCES LOGO DESIGN GURUS COLOR DESIGN WORKBOOK BY ADAMS MORIOKA THELOGOFACTORY.COM

Color Me Wrong

shared by logodesignguru on Jun 16
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Designing in digital world assimilates itself with the depth in colors. It gives a perception with an extending capacity for altering the meaning that a design inhibits. Fundamentally, colors are asso...


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