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Coffee Wars: Starbucks vs. Dunkin' Donuts

Starbucks vs Dunkin Donuts

Starbucks
Available in 36 Countries
% of volume sales
78% Beverages
12% Food
5% Whole Beans
5% Other

100%

Fun Facts
1) There are over 87,000 drink combinations possibilities.
2) The Cinnamon Chip Scone has more calories than a Quarter Pounder.
3) Smiling is part of an employee’s job description.
4) Starbucks opens two or three new stores daily.

Secret Menu
1)Short Drink
2)Red Eye: A shot of espresso in regular drip coffee.
3)Black Eye: Two shots of espresso in regular drip coffee.
4)Green Eye: Three shots of espresso in regular drip coffee.

591 ml Venti

Avg Capacity: 900 ml
Max Capacity: 2,000-4,000 ml

2010 Fiscal Year Revenue: $10.71 billion
Sales per employee: $78,156

Brewed $1.65 Grande-$1.95 Venti- $2.05
Iced $2.00 Grande-$2.35 Venti-$2.70
Average amount spent per visit: $6.36
Average time per order: 2 minutes, 55 seconds

Dunkin Donuts
Available in 30 Countries
57% Beverages
43% Rest

Fun Facts
1) 52 Varieties of Donuts
2) World’s Largest Coffee and Baked Goods Chain
3) More than 7,000 Shops Worldwide
4) Sell More Cups of Coffee Than Any Other Company

Secret Menu:
1) Turbo Hot Coffee- An extra shot of espresso in your coffee.
Shhhhh it’s a secret

710 ml Extra Large

2010 Fiscal Year Revenue: $5.5 billion
Sales per employee: $32,307

Donuts
Boston cream 310 cal
Chocolate frosted 270 cal
Jelly donut 290 cal
Vanilla frosted 280 cal
Glazed donut 260 cal
Chocolate glazed 370 cal
Apple crumb donut 490 cal
6 Glazed munchkin 70 cal ea
6 Chocolate munchkin 70 cal ea
$1.00

Muffins
Chocolate chip muffin 590 cal
Blueberry muffin 480 cal
Coffee cake muffin 630 cal
Corn muffin 490 cal
Plain croissant 310 cal
$1.63

Bagels
Plain 320 cal
Sesame 360 cal
Poppy Seed 350 cal
Wheat 320 cal
Everything 350 cal
Cinnamon Raisin 330 cal
$1.24
w/ Butter $1.34
w/ Cream Cheese $1.71

Medium $3.64
Large $3.87

Hot Coffee
Small $1.39 Medium $1.69 Large $1.89
Iced Coffee
Small $1.89 Medium $2.35 Large $2.75

Average amount spent per visit $5.92
Average time per order: 2 minutes, 4 seconds DUNKIN' DONUTS VS TM Available in 30 Countries Available in 36 Countries % of volume sales 78% Beverages 57% Beverages RUNKIN STARE BUC ICA RUN S ON DUNI CFFEE 12% Rest Food 43% 5%Whole Beans 5% Other 100% Fun facts 1) There are over 87,000 1)52 Varieties of Fun Facts drink combination pos- Donuts sibilities. 2)World s Largest 2) The Cinnamon Chip Coffee and Baked Scone has more calories Goods Chain than a Quarter Pounder. 3)Smiling is part of an employee's job descrip- 3) More Than 7,000 Shops Worldwide tion. 4)Sell More Cups of Coffee Than Any Other Company 4) Starbucks opens two or three new stores daily Secret Secret Menu Menu 1)Short Drink 2)Red Eye: A shot of espresso in regular drip coffee. 1) Turbo Hot Coffee - An extra shot of expresso in your coffee. 3)Black Eye: Two shots of espresso in regular drip coffee. 4) Green Eye: Three shots of espresso in regular drip coffee. IT'S A SEGRET DONUTS Great Coffeg at DunkDo ARBU NGULAR EIBRE OFFEE 710 ml Extra large Avg Capacity: 900 ml Max Capacity: 2,000-4,000 ml 591 ml Venti 2010 Fiscal Year Revenue: 2010 Fiscal Year Revenue: $10.71 billion $5.5 billion Sales per employee: $32,307 Sales per employee: $78,156 Donuts Muffins Bagels Boston cream 310 cal Chocolate frosted 270 Jelly donut 290 cal Vanilla frosted 310 cal Strawberry frosted 280 cal Glazed donut 260 cal Chocolate glazed 370 cal Apple crumb donut 490 cal 6 Glazed munchkin 70 cal ea. 6 Chocolate munchkin 70 cal ea Chocolate chip muffin 590 cal Plain 320 cal Core Blueberry muffin 480 cal ake muffin 630 cal Corn muffin 490 cal Sesame 360 cal Poppy Seed 350 cal Wheat 320 cal Plain croissant 310 cal Everything 350 cal Cinnamon Rasin 330 cal COFFEE $1.63 $1.24 w Butter $1.34 w/ Cream Cheese $1.71 $1.00 Coffee Combo w/ two Donuts Grande Venti Medium Large $3.87 0-r0 cat. Brewed $1.65 $1.95 $2.05 $3.64 150ar0 ca Iced $2.00 $2.35 $2.70 Small Medium Large $1.89 $2.75 Hot Coffee Average amount spent per visit: $6.36 Average time per order: 2 minutos, 55 seconds $1.39 $1.85 $1.69 Iced Coffee $2.35 Average amount spent per visit: $5.92 Average time per order: 2 minutes, 4 seconds Created by Andrea Krivak, Michal Kucharski, and Jesse Oestreich. For Social Media Innovation, MIS 3538. Sources: http://www.dunkindomuts .coms dumkindonuts'en'company/founder html hetp://wantoknowit com/who founded-starbucks betp://seekingalpha com/article/110742-starbucks-still-brewing-gowth bttp://www.starbocks.com/ bttp://www.forbes.com/200403/22cx d 0322mondaymatchup html http://en wikipedia org/wiki Starbucks hetp://en wikipedia. org/wiki Dunkim Donuts hep://galenet galegsoup com'servletBCRCNesmknownklocD-temple _mainkschtp glbe&ee-1ke-1&mode-ckste-60ktab-1&rbat-tCMkcemp-Starbacks+Corp kmst-starbuckskdocNam-DC239921&bConts-3 bttp:/galenet galegroup.com/servlet/BCRCrunknownklocD-temple_mainkschtp glbckcc-l&c-l&mode-ckste-60ktab-1&tbst-tCM&ccmp-Dunkin27+Donuts+Inc &met-dunkintdonutskdocNum-DC302612&bConte-3 bttp://theinternationalinsider.com/201006/20dunkin donuts-ys-starbucks http://www.fastcompany .com/magazine/89idunkin docuts bel hettp://www.associatedcontent.com/article/19629/coffee wars starbucks vs dunkin doeuts htl hetp://www.beheights.com/2.6178/compare-contrast-19177624 Tazogl KP_3U lexisnexis.com - Starbucks and dunkin domuts bttp:/letc usf educlipart/54200/54202/54202_stonach ht www.dunkindonuts.com www.starbacks.com http://campusdining orgimagesdunkindonuts memul.jpg betp:/limages2 fanpop.com/mages photos 3200000 Starbacks-Mea starbacks-3208104-869-756 jpg CAPÉ ESTI DUNKIN' DONUTS VS TM Available in 30 Countries Available in 36 Countries % of volume sales 78% Beverages 57% Beverages RUNKIN STARE BUC ICA RUN S ON DUNI CFFEE 12% Rest Food 43% 5%Whole Beans 5% Other 100% Fun facts 1) There are over 87,000 1)52 Varieties of Fun Facts drink combination pos- Donuts sibilities. 2)World s Largest 2) The Cinnamon Chip Coffee and Baked Scone has more calories Goods Chain than a Quarter Pounder. 3)Smiling is part of an employee's job descrip- 3) More Than 7,000 Shops Worldwide tion. 4)Sell More Cups of Coffee Than Any Other Company 4) Starbucks opens two or three new stores daily Secret Secret Menu Menu 1)Short Drink 2)Red Eye: A shot of espresso in regular drip coffee. 1) Turbo Hot Coffee - An extra shot of expresso in your coffee. 3)Black Eye: Two shots of espresso in regular drip coffee. 4) Green Eye: Three shots of espresso in regular drip coffee. IT'S A SEGRET DONUTS Great Coffeg at DunkDo ARBU NGULAR EIBRE OFFEE 710 ml Extra large Avg Capacity: 900 ml Max Capacity: 2,000-4,000 ml 591 ml Venti 2010 Fiscal Year Revenue: 2010 Fiscal Year Revenue: $10.71 billion $5.5 billion Sales per employee: $32,307 Sales per employee: $78,156 Donuts Muffins Bagels Boston cream 310 cal Chocolate frosted 270 Jelly donut 290 cal Vanilla frosted 310 cal Strawberry frosted 280 cal Glazed donut 260 cal Chocolate glazed 370 cal Apple crumb donut 490 cal 6 Glazed munchkin 70 cal ea. 6 Chocolate munchkin 70 cal ea Chocolate chip muffin 590 cal Plain 320 cal Core Blueberry muffin 480 cal ake muffin 630 cal Corn muffin 490 cal Sesame 360 cal Poppy Seed 350 cal Wheat 320 cal Plain croissant 310 cal Everything 350 cal Cinnamon Rasin 330 cal COFFEE $1.63 $1.24 w Butter $1.34 w/ Cream Cheese $1.71 $1.00 Coffee Combo w/ two Donuts Grande Venti Medium Large $3.87 0-r0 cat. Brewed $1.65 $1.95 $2.05 $3.64 150ar0 ca Iced $2.00 $2.35 $2.70 Small Medium Large $1.89 $2.75 Hot Coffee Average amount spent per visit: $6.36 Average time per order: 2 minutos, 55 seconds $1.39 $1.85 $1.69 Iced Coffee $2.35 Average amount spent per visit: $5.92 Average time per order: 2 minutes, 4 seconds Created by Andrea Krivak, Michal Kucharski, and Jesse Oestreich. For Social Media Innovation, MIS 3538. Sources: http://www.dunkindomuts .coms dumkindonuts'en'company/founder html hetp://wantoknowit com/who founded-starbucks betp://seekingalpha com/article/110742-starbucks-still-brewing-gowth bttp://www.starbocks.com/ bttp://www.forbes.com/200403/22cx d 0322mondaymatchup html http://en wikipedia org/wiki Starbucks hetp://en wikipedia. org/wiki Dunkim Donuts hep://galenet galegsoup com'servletBCRCNesmknownklocD-temple _mainkschtp glbe&ee-1ke-1&mode-ckste-60ktab-1&rbat-tCMkcemp-Starbacks+Corp kmst-starbuckskdocNam-DC239921&bConts-3 bttp:/galenet galegroup.com/servlet/BCRCrunknownklocD-temple_mainkschtp glbckcc-l&c-l&mode-ckste-60ktab-1&tbst-tCM&ccmp-Dunkin27+Donuts+Inc &met-dunkintdonutskdocNum-DC302612&bConte-3 bttp://theinternationalinsider.com/201006/20dunkin donuts-ys-starbucks http://www.fastcompany .com/magazine/89idunkin docuts bel hettp://www.associatedcontent.com/article/19629/coffee wars starbucks vs dunkin doeuts htl hetp://www.beheights.com/2.6178/compare-contrast-19177624 Tazogl KP_3U lexisnexis.com - Starbucks and dunkin domuts bttp:/letc usf educlipart/54200/54202/54202_stonach ht www.dunkindonuts.com www.starbacks.com http://campusdining orgimagesdunkindonuts memul.jpg betp:/limages2 fanpop.com/mages photos 3200000 Starbacks-Mea starbacks-3208104-869-756 jpg CAPÉ ESTI DUNKIN' DONUTS VS TM Available in 30 Countries Available in 36 Countries % of volume sales 78% Beverages 57% Beverages RUNKIN STARE BUC ICA RUN S ON DUNI CFFEE 12% Rest Food 43% 5%Whole Beans 5% Other 100% Fun facts 1) There are over 87,000 1)52 Varieties of Fun Facts drink combination pos- Donuts sibilities. 2)World s Largest 2) The Cinnamon Chip Coffee and Baked Scone has more calories Goods Chain than a Quarter Pounder. 3)Smiling is part of an employee's job descrip- 3) More Than 7,000 Shops Worldwide tion. 4)Sell More Cups of Coffee Than Any Other Company 4) Starbucks opens two or three new stores daily Secret Secret Menu Menu 1)Short Drink 2)Red Eye: A shot of espresso in regular drip coffee. 1) Turbo Hot Coffee - An extra shot of expresso in your coffee. 3)Black Eye: Two shots of espresso in regular drip coffee. 4) Green Eye: Three shots of espresso in regular drip coffee. IT'S A SEGRET DONUTS Great Coffeg at DunkDo ARBU NGULAR EIBRE OFFEE 710 ml Extra large Avg Capacity: 900 ml Max Capacity: 2,000-4,000 ml 591 ml Venti 2010 Fiscal Year Revenue: 2010 Fiscal Year Revenue: $10.71 billion $5.5 billion Sales per employee: $32,307 Sales per employee: $78,156 Donuts Muffins Bagels Boston cream 310 cal Chocolate frosted 270 Jelly donut 290 cal Vanilla frosted 310 cal Strawberry frosted 280 cal Glazed donut 260 cal Chocolate glazed 370 cal Apple crumb donut 490 cal 6 Glazed munchkin 70 cal ea. 6 Chocolate munchkin 70 cal ea Chocolate chip muffin 590 cal Plain 320 cal Core Blueberry muffin 480 cal ake muffin 630 cal Corn muffin 490 cal Sesame 360 cal Poppy Seed 350 cal Wheat 320 cal Plain croissant 310 cal Everything 350 cal Cinnamon Rasin 330 cal COFFEE $1.63 $1.24 w Butter $1.34 w/ Cream Cheese $1.71 $1.00 Coffee Combo w/ two Donuts Grande Venti Medium Large $3.87 0-r0 cat. Brewed $1.65 $1.95 $2.05 $3.64 150ar0 ca Iced $2.00 $2.35 $2.70 Small Medium Large $1.89 $2.75 Hot Coffee Average amount spent per visit: $6.36 Average time per order: 2 minutos, 55 seconds $1.39 $1.85 $1.69 Iced Coffee $2.35 Average amount spent per visit: $5.92 Average time per order: 2 minutes, 4 seconds Created by Andrea Krivak, Michal Kucharski, and Jesse Oestreich. For Social Media Innovation, MIS 3538. Sources: http://www.dunkindomuts .coms dumkindonuts'en'company/founder html hetp://wantoknowit com/who founded-starbucks betp://seekingalpha com/article/110742-starbucks-still-brewing-gowth bttp://www.starbocks.com/ bttp://www.forbes.com/200403/22cx d 0322mondaymatchup html http://en wikipedia org/wiki Starbucks hetp://en wikipedia. org/wiki Dunkim Donuts hep://galenet galegsoup com'servletBCRCNesmknownklocD-temple _mainkschtp glbe&ee-1ke-1&mode-ckste-60ktab-1&rbat-tCMkcemp-Starbacks+Corp kmst-starbuckskdocNam-DC239921&bConts-3 bttp:/galenet galegroup.com/servlet/BCRCrunknownklocD-temple_mainkschtp glbckcc-l&c-l&mode-ckste-60ktab-1&tbst-tCM&ccmp-Dunkin27+Donuts+Inc &met-dunkintdonutskdocNum-DC302612&bConte-3 bttp://theinternationalinsider.com/201006/20dunkin donuts-ys-starbucks http://www.fastcompany .com/magazine/89idunkin docuts bel hettp://www.associatedcontent.com/article/19629/coffee wars starbucks vs dunkin doeuts htl hetp://www.beheights.com/2.6178/compare-contrast-19177624 Tazogl KP_3U lexisnexis.com - Starbucks and dunkin domuts bttp:/letc usf educlipart/54200/54202/54202_stonach ht www.dunkindonuts.com www.starbacks.com http://campusdining orgimagesdunkindonuts memul.jpg betp:/limages2 fanpop.com/mages photos 3200000 Starbacks-Mea starbacks-3208104-869-756 jpg CAPÉ ESTI DUNKIN' DONUTS VS TM Available in 30 Countries Available in 36 Countries % of volume sales 78% Beverages 57% Beverages RUNKIN STARE BUC ICA RUN S ON DUNI CFFEE 12% Rest Food 43% 5%Whole Beans 5% Other 100% Fun facts 1) There are over 87,000 1)52 Varieties of Fun Facts drink combination pos- Donuts sibilities. 2)World s Largest 2) The Cinnamon Chip Coffee and Baked Scone has more calories Goods Chain than a Quarter Pounder. 3)Smiling is part of an employee's job descrip- 3) More Than 7,000 Shops Worldwide tion. 4)Sell More Cups of Coffee Than Any Other Company 4) Starbucks opens two or three new stores daily Secret Secret Menu Menu 1)Short Drink 2)Red Eye: A shot of espresso in regular drip coffee. 1) Turbo Hot Coffee - An extra shot of expresso in your coffee. 3)Black Eye: Two shots of espresso in regular drip coffee. 4) Green Eye: Three shots of espresso in regular drip coffee. IT'S A SEGRET DONUTS Great Coffeg at DunkDo ARBU NGULAR EIBRE OFFEE 710 ml Extra large Avg Capacity: 900 ml Max Capacity: 2,000-4,000 ml 591 ml Venti 2010 Fiscal Year Revenue: 2010 Fiscal Year Revenue: $10.71 billion $5.5 billion Sales per employee: $32,307 Sales per employee: $78,156 Donuts Muffins Bagels Boston cream 310 cal Chocolate frosted 270 Jelly donut 290 cal Vanilla frosted 310 cal Strawberry frosted 280 cal Glazed donut 260 cal Chocolate glazed 370 cal Apple crumb donut 490 cal 6 Glazed munchkin 70 cal ea. 6 Chocolate munchkin 70 cal ea Chocolate chip muffin 590 cal Plain 320 cal Core Blueberry muffin 480 cal ake muffin 630 cal Corn muffin 490 cal Sesame 360 cal Poppy Seed 350 cal Wheat 320 cal Plain croissant 310 cal Everything 350 cal Cinnamon Rasin 330 cal COFFEE $1.63 $1.24 w Butter $1.34 w/ Cream Cheese $1.71 $1.00 Coffee Combo w/ two Donuts Grande Venti Medium Large $3.87 0-r0 cat. Brewed $1.65 $1.95 $2.05 $3.64 150ar0 ca Iced $2.00 $2.35 $2.70 Small Medium Large $1.89 $2.75 Hot Coffee Average amount spent per visit: $6.36 Average time per order: 2 minutos, 55 seconds $1.39 $1.85 $1.69 Iced Coffee $2.35 Average amount spent per visit: $5.92 Average time per order: 2 minutes, 4 seconds Created by Andrea Krivak, Michal Kucharski, and Jesse Oestreich. For Social Media Innovation, MIS 3538. Sources: http://www.dunkindomuts .coms dumkindonuts'en'company/founder html hetp://wantoknowit com/who founded-starbucks betp://seekingalpha com/article/110742-starbucks-still-brewing-gowth bttp://www.starbocks.com/ bttp://www.forbes.com/200403/22cx d 0322mondaymatchup html http://en wikipedia org/wiki Starbucks hetp://en wikipedia. org/wiki Dunkim Donuts hep://galenet galegsoup com'servletBCRCNesmknownklocD-temple _mainkschtp glbe&ee-1ke-1&mode-ckste-60ktab-1&rbat-tCMkcemp-Starbacks+Corp kmst-starbuckskdocNam-DC239921&bConts-3 bttp:/galenet galegroup.com/servlet/BCRCrunknownklocD-temple_mainkschtp glbckcc-l&c-l&mode-ckste-60ktab-1&tbst-tCM&ccmp-Dunkin27+Donuts+Inc &met-dunkintdonutskdocNum-DC302612&bConte-3 bttp://theinternationalinsider.com/201006/20dunkin donuts-ys-starbucks http://www.fastcompany .com/magazine/89idunkin docuts bel hettp://www.associatedcontent.com/article/19629/coffee wars starbucks vs dunkin doeuts htl hetp://www.beheights.com/2.6178/compare-contrast-19177624 Tazogl KP_3U lexisnexis.com - Starbucks and dunkin domuts bttp:/letc usf educlipart/54200/54202/54202_stonach ht www.dunkindonuts.com www.starbacks.com http://campusdining orgimagesdunkindonuts memul.jpg betp:/limages2 fanpop.com/mages photos 3200000 Starbacks-Mea starbacks-3208104-869-756 jpg CAPÉ ESTI DUNKIN' DONUTS VS TM Available in 30 Countries Available in 36 Countries % of volume sales 78% Beverages 57% Beverages RUNKIN STARE BUC ICA RUN S ON DUNI CFFEE 12% Rest Food 43% 5%Whole Beans 5% Other 100% Fun facts 1) There are over 87,000 1)52 Varieties of Fun Facts drink combination pos- Donuts sibilities. 2)World s Largest 2) The Cinnamon Chip Coffee and Baked Scone has more calories Goods Chain than a Quarter Pounder. 3)Smiling is part of an employee's job descrip- 3) More Than 7,000 Shops Worldwide tion. 4)Sell More Cups of Coffee Than Any Other Company 4) Starbucks opens two or three new stores daily Secret Secret Menu Menu 1)Short Drink 2)Red Eye: A shot of espresso in regular drip coffee. 1) Turbo Hot Coffee - An extra shot of expresso in your coffee. 3)Black Eye: Two shots of espresso in regular drip coffee. 4) Green Eye: Three shots of espresso in regular drip coffee. IT'S A SEGRET DONUTS Great Coffeg at DunkDo ARBU NGULAR EIBRE OFFEE 710 ml Extra large Avg Capacity: 900 ml Max Capacity: 2,000-4,000 ml 591 ml Venti 2010 Fiscal Year Revenue: 2010 Fiscal Year Revenue: $10.71 billion $5.5 billion Sales per employee: $32,307 Sales per employee: $78,156 Donuts Muffins Bagels Boston cream 310 cal Chocolate frosted 270 Jelly donut 290 cal Vanilla frosted 310 cal Strawberry frosted 280 cal Glazed donut 260 cal Chocolate glazed 370 cal Apple crumb donut 490 cal 6 Glazed munchkin 70 cal ea. 6 Chocolate munchkin 70 cal ea Chocolate chip muffin 590 cal Plain 320 cal Core Blueberry muffin 480 cal ake muffin 630 cal Corn muffin 490 cal Sesame 360 cal Poppy Seed 350 cal Wheat 320 cal Plain croissant 310 cal Everything 350 cal Cinnamon Rasin 330 cal COFFEE $1.63 $1.24 w Butter $1.34 w/ Cream Cheese $1.71 $1.00 Coffee Combo w/ two Donuts Grande Venti Medium Large $3.87 0-r0 cat. Brewed $1.65 $1.95 $2.05 $3.64 150ar0 ca Iced $2.00 $2.35 $2.70 Small Medium Large $1.89 $2.75 Hot Coffee Average amount spent per visit: $6.36 Average time per order: 2 minutos, 55 seconds $1.39 $1.85 $1.69 Iced Coffee $2.35 Average amount spent per visit: $5.92 Average time per order: 2 minutes, 4 seconds Created by Andrea Krivak, Michal Kucharski, and Jesse Oestreich. For Social Media Innovation, MIS 3538. Sources: http://www.dunkindomuts .coms dumkindonuts'en'company/founder html hetp://wantoknowit com/who founded-starbucks betp://seekingalpha com/article/110742-starbucks-still-brewing-gowth bttp://www.starbocks.com/ bttp://www.forbes.com/200403/22cx d 0322mondaymatchup html http://en wikipedia org/wiki Starbucks hetp://en wikipedia. org/wiki Dunkim Donuts hep://galenet galegsoup com'servletBCRCNesmknownklocD-temple _mainkschtp glbe&ee-1ke-1&mode-ckste-60ktab-1&rbat-tCMkcemp-Starbacks+Corp kmst-starbuckskdocNam-DC239921&bConts-3 bttp:/galenet galegroup.com/servlet/BCRCrunknownklocD-temple_mainkschtp glbckcc-l&c-l&mode-ckste-60ktab-1&tbst-tCM&ccmp-Dunkin27+Donuts+Inc &met-dunkintdonutskdocNum-DC302612&bConte-3 bttp://theinternationalinsider.com/201006/20dunkin donuts-ys-starbucks http://www.fastcompany .com/magazine/89idunkin docuts bel hettp://www.associatedcontent.com/article/19629/coffee wars starbucks vs dunkin doeuts htl hetp://www.beheights.com/2.6178/compare-contrast-19177624 Tazogl KP_3U lexisnexis.com - Starbucks and dunkin domuts bttp:/letc usf educlipart/54200/54202/54202_stonach ht www.dunkindonuts.com www.starbacks.com http://campusdining orgimagesdunkindonuts memul.jpg betp:/limages2 fanpop.com/mages photos 3200000 Starbacks-Mea starbacks-3208104-869-756 jpg CAPÉ ESTI DUNKIN' DONUTS VS TM Available in 30 Countries Available in 36 Countries % of volume sales 78% Beverages 57% Beverages RUNKIN STARE BUC ICA RUN S ON DUNI CFFEE 12% Rest Food 43% 5%Whole Beans 5% Other 100% Fun facts 1) There are over 87,000 1)52 Varieties of Fun Facts drink combination pos- Donuts sibilities. 2)World s Largest 2) The Cinnamon Chip Coffee and Baked Scone has more calories Goods Chain than a Quarter Pounder. 3)Smiling is part of an employee's job descrip- 3) More Than 7,000 Shops Worldwide tion. 4)Sell More Cups of Coffee Than Any Other Company 4) Starbucks opens two or three new stores daily Secret Secret Menu Menu 1)Short Drink 2)Red Eye: A shot of espresso in regular drip coffee. 1) Turbo Hot Coffee - An extra shot of expresso in your coffee. 3)Black Eye: Two shots of espresso in regular drip coffee. 4) Green Eye: Three shots of espresso in regular drip coffee. IT'S A SEGRET DONUTS Great Coffeg at DunkDo ARBU NGULAR EIBRE OFFEE 710 ml Extra large Avg Capacity: 900 ml Max Capacity: 2,000-4,000 ml 591 ml Venti 2010 Fiscal Year Revenue: 2010 Fiscal Year Revenue: $10.71 billion $5.5 billion Sales per employee: $32,307 Sales per employee: $78,156 Donuts Muffins Bagels Boston cream 310 cal Chocolate frosted 270 Jelly donut 290 cal Vanilla frosted 310 cal Strawberry frosted 280 cal Glazed donut 260 cal Chocolate glazed 370 cal Apple crumb donut 490 cal 6 Glazed munchkin 70 cal ea. 6 Chocolate munchkin 70 cal ea Chocolate chip muffin 590 cal Plain 320 cal Core Blueberry muffin 480 cal ake muffin 630 cal Corn muffin 490 cal Sesame 360 cal Poppy Seed 350 cal Wheat 320 cal Plain croissant 310 cal Everything 350 cal Cinnamon Rasin 330 cal COFFEE $1.63 $1.24 w Butter $1.34 w/ Cream Cheese $1.71 $1.00 Coffee Combo w/ two Donuts Grande Venti Medium Large $3.87 0-r0 cat. Brewed $1.65 $1.95 $2.05 $3.64 150ar0 ca Iced $2.00 $2.35 $2.70 Small Medium Large $1.89 $2.75 Hot Coffee Average amount spent per visit: $6.36 Average time per order: 2 minutos, 55 seconds $1.39 $1.85 $1.69 Iced Coffee $2.35 Average amount spent per visit: $5.92 Average time per order: 2 minutes, 4 seconds Created by Andrea Krivak, Michal Kucharski, and Jesse Oestreich. For Social Media Innovation, MIS 3538. Sources: http://www.dunkindomuts .coms dumkindonuts'en'company/founder html hetp://wantoknowit com/who founded-starbucks betp://seekingalpha com/article/110742-starbucks-still-brewing-gowth bttp://www.starbocks.com/ bttp://www.forbes.com/200403/22cx d 0322mondaymatchup html http://en wikipedia org/wiki Starbucks hetp://en wikipedia. org/wiki Dunkim Donuts hep://galenet galegsoup com'servletBCRCNesmknownklocD-temple _mainkschtp glbe&ee-1ke-1&mode-ckste-60ktab-1&rbat-tCMkcemp-Starbacks+Corp kmst-starbuckskdocNam-DC239921&bConts-3 bttp:/galenet galegroup.com/servlet/BCRCrunknownklocD-temple_mainkschtp glbckcc-l&c-l&mode-ckste-60ktab-1&tbst-tCM&ccmp-Dunkin27+Donuts+Inc &met-dunkintdonutskdocNum-DC302612&bConte-3 bttp://theinternationalinsider.com/201006/20dunkin donuts-ys-starbucks http://www.fastcompany .com/magazine/89idunkin docuts bel hettp://www.associatedcontent.com/article/19629/coffee wars starbucks vs dunkin doeuts htl hetp://www.beheights.com/2.6178/compare-contrast-19177624 Tazogl KP_3U lexisnexis.com - Starbucks and dunkin domuts bttp:/letc usf educlipart/54200/54202/54202_stonach ht www.dunkindonuts.com www.starbacks.com http://campusdining orgimagesdunkindonuts memul.jpg betp:/limages2 fanpop.com/mages photos 3200000 Starbacks-Mea starbacks-3208104-869-756 jpg CAPÉ ESTI

Coffee Wars: Starbucks vs. Dunkin' Donuts

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Infographic created by undergraduate students at Temple U. Fox School of Business for MIS3538: Social Media Innovation course taught by Prof. Steven Johnson in Fall, 2011.

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