Click Fraud: The *Truth* About Advertising

THE TRUTH ABOUT ONLINE ADVERTISING HOW ADVERTISING SHOULD WORK HOW ADVERTISING ACTUALLY WORKS MAKE AN AWESOME ONLINE AD SALE AD NETWORK FEE ARBITRAGE RUN IT ON TARGETED WEBSITES FAKE URL SOURCES SALE HIDDEN ADS (STACKING & STUFFING) A REAL PERSON CLICKS THE AD AD CLICKING MALWARE CLICK BOTS (& VIEWING BOTS) CLICK FARMS YOU SELL SOLD YOU WASTE STUFF LOTS OF MONEY 24% OF CLICKS ARE FROM FRAUDULENT & INVALID SOURCES Click fraud is difficult to stop and remains prevalent across all advertising campaigns. But independent fraud prevention services can help boost performance and save you money. Source: Interactive Advertising Bureau (iab), Juniper Research Fraud Blocker fraudblocker.com O (800) 796-5574