Christmas Supermarket Ads 2014

CHRISTMAS Supermarket Ads 2014 THE VERDICT The contenders &3 ALDI John Lewis M Most memorable advert Asda 46% Tesco 61% Aldi 56% M&S 65% Sainsbury's 89% John Lewis 92% Morrisons 72% Waitrose 69% Most likely to buy ASDA 53% TESCO 45% 32% ALDI M&S 21% Sainsbury's 43% John Lewis 39% M MORRISONS 41% Waitrose 22% Most visually appealling ASDA TESCO 44% 57% O54% M&S >55% Sainsbury's O 78% John Lewis ( 84% M MORRISONS 65% Waitrose 58% Most informative Waitrose ASDA 37% 44% M MORRISONS TESCO 43% 32% 34% John Lewis 54% ALDI 65% 49% Sainsbury's M&S Most viewed on Youtube Asda = 38,000 Tesco = 880,000 Aldi = 75,000 You Tube %3D %3D M&S = 3,000,000 %3D Sainsbury's = 15,000,000 John Lewis = 21,000,000 %3D Morrisons = 36,500 Waitrose = 407,000 %3D John Lewis Sainsbury's "Sainsbury's Christmas ad is a dangerous and disrespectful masterpiece" - The Gaurdian "This ad goes for all-out assault on your emotions to evoke the magic of friendship at Christmas." - Unruly EMEA Managing Director Oliver Smith "It's just marvellous," - MP Ben Bradshaw "I think the sentiment is fantastic - and taps into something very contemporary." - Steve Henry Founder of HHLC agency This year's winner * John Lewis ★ Potential reach of campaign #MontyThePenguin 346,000 mentions 648,000,000 Ad debut tvweet improvement 2012 66,000 2013 90,000 2014 202,000 Other = 6% Made Me Cry Opinion Breakdown = 4% Cute, Heartwarming, Lovely = 84% %3D Didn't Like It = 6% NORTHERN DIGITAL ANARDS INTEGRITYSEARCH Profitable Search Marketing Sources: Asda - https://www.youtube.com/watch?v=9WG8ML8AULU Tesco - https://www.youtube.com/watch?v=dJYwfE14Fyo Aldi - https://www.youtube.com/watch?v=g_noAJIC408 Marks and Spencer - https://www. youtube.com/watch?v=uhuadZHqwwA Sainsbury's - https://www.youtube.com/watch?v=NWF2JBb1bvM John Lewis - https://www.youtube.com/watch?v=iccscUFY860 Morrisons - https://www.youtube.com/watch?v=b1AjLgHImrs Waitrose - https://www.youtube.com/watch?v=8UDUDKLZCAI http://www.marketingmagazine.co.uk/article/1321133/john-lewis-2014-christmas-ad-smashes-record-shared http://battenhall.net/blog/2014-christmas-adverts-on-social-medial http://xcitedigital.com/blog/montythepenguin-gives-john-lewis-wings/ http://www.cityam.com/1416200270/no-truce-offered-sainsbury-s-ad http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11227831/Has-Sainsburys-Christmas-advert-left-John-Lewis- out-in-the-cold.html