Is Christmas Coming Sooner? A Look at Why Holiday Marketing Starts Earlier Each Year

Is CHRISTMAS COMING SOONER? A look at Why Holiday Marketing Starts Earlier Each Year Earlier Holiday Shopping A lot of consumers don't wait until winter to start shopping for the holidays Shopping earlier gives consumers a larger selection of gifts and ensures they can buy what they want The earlier they start shopping, the easier it is for many shoppers to make and stick to a budget Making Sure Items End Up on Wish lists Gift-giving might not come until the holidays, but people start making their holiday wish lists much earlier in the year Companies want to give shoppers plenty of time to put their new products on their wish lists Earlier holiday marketing means more exposure, giving companies a better chance of having items end up on wish lists Moving From One Holiday to the Next It's common for people to start thinking about upcoming holidays as soon as the current holiday ends Once fall starts and people start thinking about Halloween, it won't be long before they start thinking about Christmas Companies take advantage of this by starting their holiday marketing efforts earlier offering More Incentives By starting their holiday marketing campaigns earlier, companies have A more time to offer special deals that attract more customers Companies can offer different tiers of deals, with the better discounts and specials occurring closer to the holidays Consumers love getting items for great prices, so these deals will make them even more interested HALF OFF as the holidays approach Better Attitudes About Earlier Holiday Marketing In 2014, 71% of American shoppers reported being annoyed by seeing holiday items in stores before Halloween In 2016, only 63% of American shoppers reported being annoyed by seeing holiday items in stores before Halloween In 2014, 65% of American shoppers reported being annoyed by stores that stay open on Thanksgiving Day In 2016, only 55% of American shoppers reported being annoyed by stores that stay open on Thanksgiving Day OPEN Provided by: PENNINGTON CREATIVE PenningtonCreative,com Sources: Adelarity.com/2016/10/christmas-october-holiday-advertising-starts-earlier-year/ Bigcommerce.com/blog/holiday-marketing-campaigns/ Inc.com/peter-roesler/is-christmas-creep-a-good-thing-for-retailers.html