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A Cheat Sheet for Marketing on Pinterest

A Cheat Sheet for Marketing on Pinterest WITH MORE THAN 70 MILLION USERS, PINTEREST IS A FORCE TO BE RECKONED WITH IN THE WORLD OF SOCIAL NETWORKING. HERE'S WHY IT IS SO IMPORTANT TO YOU AS A MARKETER, AND HOW YOU CAN REACH THIS POWERFUL AUDIENCE. Pinterest accounts for 90% of social media shares on the web. 90% --- ------ We recently analyzed more than 1 million headlines in the CoSchedule database and found that Pinterest 6% accounted for an astoundning 90% of all social media shares. Whoa! 8+ 2% 2% Pinterest is A FORCE to be reckoned with 30% of Pinterest users prefer browsing the network vs. watching TV. 14.2 mins The average amount of time a Pinterest user spends on the site per visit. BLOG 60% of pinterest users are from the United States. The most common destination for Pinterest users who click on a pin is A BLOG. 9 our 10 OUT OF PINTEREST USERS ARE WOMEN $50K+ 70% of household purchasing decisions are made by women. 41% of Pinterest users have an average household income of $50k or more, much higher than other social networks.5 What do users SHARE on Pinterest ? 39% Peanut 56% Recipe 70% Chocolate 78% Chicken 33% Salad 31% Cream 40% Wedding 36% Cookies 49% Butter 34% Homemade Social Media heavily favors topics that relate to FOOD, HOME, and LIFESTYLES. 52% FOOD 2% ? OTHER 4% NEWS 10% 18% BUSINESS/TECH HOME 15% LIFESTYLE Pinterest might be the World's Best Kept Secret Save Time & Grow Traffic Schedule Your Social Media + Blog Content in One Place GET AN EXTENDED FREE TRIAL TODAY AT http://coschedule.com/r/pinterest Sources 1. http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/ 2. http://expandedramblings.com/index.php/pinterest-stats/# 3. http://marketingland.com/report-92-percent-pinterest-pins-made-woman-83394 4. http://www.trendsight.com/content/view/40/204/ 5. http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_SocialMediaUsers.pdf ...

A Cheat Sheet for Marketing on Pinterest

shared by milkwhale on Jan 02
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With more than 70 million users, Pinterest is a force to be reckoned with in the world of social networking. Here's why it is so important to you as a marketer, and how you can reach this powerful aud...

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