Transcript

The Changing Role of Email Marketing

HOW B2B MARKETERS ARE USING EMAIL MARKETING Email marketing has become an invaluable asset to marketers. Pardot conducted a survey to learn more about how marketers are using email. HOW IS EMAIL BUDGETED FOR? $$$$$$$$$$ $$$$$$$$$$ $$$$$$$$$$ THEIR BUDGETS TO $$$$$$$$$$ EMAIL MARKETING. $$$$$$$$$$ $$$$$$$$$$ $$$$$$$$$$ $$$$$$$$$$ OF THEIR BUDGET $$$$$$$$$$ 27% ALLOCATE 65% ALLOCATE LESS THAN 25% OF BETWEEN 26-50% TO EMAIL. $$$$$$$$$$ HOWEVER, 70% AREN'T USING EMAIL MARKETING AS THEIR PRIMARY TOOL FOR LEAD GENERATION. HOW EMAIL IS BEING USED FEATURE USAGE EMAIL MARKETING SYSTEMS ARE GETTING MORE AND MORE SOPHISTICATED. TAKE A LOOK AT WHICH FEATURES MARKETERS ARE USING AND WHICH ONES ARE LAGGING BEHIND. 25% 33% 43% SPAM MOBILE OPTIMIZATION SPAM ANALYSIS CROSS PLATFORM TESTING 51% 61% 86% BEHAVIORAL SEGMENTATION DRIP NURTURING VARIABLE FIELDS 20% of marketers forget about time zones when planning campaigns BEST PRACTICES HOW ARE MARKETERS OPTIMIZING THEIR EMAILS TO MAXIMIZE EFFECTIVENESS? WHAT IS THE BEST TIME OF DAY OR THE BEST CONTENT TO SEND? LET'S TAKE A LOOK! BEST WEEK DAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY 50% 44% REPORTED MOST OPENS ON TUESDAY 40% 30% 20% 10% 4AM Вам 12PM 4PM 8PM BEST TIME OF DAY REPORTED 53% MAM- 12PM MOST OPENS 50% 40% 30% 20% 10% MOST EFFECTIVE CONTENT OFFERS MOST EFFECTIVE- SECOND- THIRD- FOURTH - ASE STUDY WHITE PAPER WEBINARS WHITE PAPERS CASE STUDIES MULTIMEDIA THIS IS THE CONTENT REPORTED BY MARKETERS TO BE THE MOST EFFECTIVE FOR GETTING RECIPIENTS TO RESPOND. THE FUTURE OF EMAIL IN 5 YEARS EMAIL MARKETING WILL BE: STILL RELEVANT LESS RELEVANT- NOT RELEVANT 47 50 3 in ALL SOCIAL, ALL THE TIME? % PERCENT AGREE % PERCENT AGREE % PERCENT AGREE For more industry news and marketing tips, visit Pardot.com/blog pardot marketing automation

The Changing Role of Email Marketing

shared by Pardot on Aug 02
927 views
3 shares
0 comments
This infographic visualizes the results of a recent survey of B2B marketers by Pardot, on how they are using email in their marketing.

Publisher

pardot

Designer


Category

Business
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size