The Changing Landscape of Marketing and Public Relations

the Changing Landscape of Marketing and Public Relations Decline of Traditional Media Rise of New Media Internet Publishing and Broadcasting Jobs In 2010 there were Paid Daily Newspaper Circulation 152,000,000 blogs. 54% of bloggers post content or tweet daily. 1990 2010 2002 2011 Reporters, Correspondents and Broadcast News Analysts Jobs Facebook Users Years to reach 50 Million Users 38 *Facebook added 100 million users in 9 months 1999 2010 2004 2010 Newspapers Publishing Jobs Linkedin Users Tweets per Day 1999 2010 2003 2010 2007 2010 Online ad revenue in 2010 surpassed print newspaper ad revenue for the first time. Less ads = less editorial copy = less traditional media placement opportunities. What it all means: 1 You need to be online. 2 You need to regularly Total Worldwide Internet Users in 2010: produce engaging content 1.97 billion on all your social networks. 3 You need to identify 41% said they get most and pique the interest of the online "influencers" of their news online. and "content curators" - 17.1% *percentage change in audience 2009-2010 and distribute your "news" to these groups. 4 You need HRmarketer and SocialEars to sort through the noise, identify trends, stand out, and build your visibility in both traditional and new Percent of people who Percent of people who read a newspaper yesterday read news online three or media. more days a week. 58 50 48 47 4142 40 2 934% 37% 133252931 NAÓI 93 96 98 00 02 04 06 08 93 96 98 00 02 04 06 08 HRmarketer.com B2B Platform and SocialEars The right information and the software to use it for better marketing and laser-focussed PR. socialears Sources: "BlogPulse, Bureau of Labor Statistics, IBIS World Internet Report Feb 2011, Facebook A New Service on HRmarketer.com Software suouuu