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Changes to Google Local Search Results

Google+ Search Local LOCAL SEARCH moves to Google+ Profile Explore Events O Directions Gone are the days of both fake positive and negative reviews by your competitors! Photos EE With social recommendations by people you know becoming a deciding factor for the choices we make online, Google is integrating what was previously Google Places with Google+ Pages to form Google+ Local: Circles A new system for authentic reviews and social interaction with the people you're connected with. Find out why local search is becoming important and why Google+ is here to stay. Confirm and publish Private: 2 reviews, 0 photos Google+ Local Any private reviews will be listed publicly under "A Google User". John Smith Reviewed July 24, 2011 Public: 1 reviews, O photos Photoshop * * * ** Once your settings have been switched to public - all future I get all my 120 and slide film developed with Photoshop after a recommendation from a friend. Fast turn around, and reviews on the web will be published publicly under your Google+ name and photo. In Search We Trust Online reviews are the second most trusted form of advertising with 70% of global consumers placing trust in what others have to say. The most trusted form? Personal recommendations. 1114 52% of Consumers said positive 58% of consumers TRUST a reviews make them more likely to business which has positive use a local business online reviews How Local Businesses Can Build Trust in Reviews Reputation: Respond to your reviews in a timely and diligent manner, acknowledge both concerns and praise. People searching for your business will appreciate the service you provide online for your past customers. The Rise of Local Search 75% 16% 65% of Consumers use the Internet to of Consumers use the Internet of consumers read between search for a local business, and 2-10 reviews. daily for local searches, nearly double the 2010 figures. that number is rising In 2012. How Google+ Fits In The Genuine User: Only users with Google+ Accounts will have their reviews appended with names and a photo, common signs of trust. Default accounts won't have any stance! Any entries created anonymously will have only be shown as written by 'A Google User'. This will eliminate many of the accounts created for fake reviews. Decrease in anonymous reviews All reviews will now be associated with your name as supplied Google+. Search dominance Google+ Local pages will be integrated across other Google properties, Search, Maps and Mobile. Google + Local Pages will be indexed, unlike Google Places Pages. 8+ In Google We Trust? While there are over 100 million users of Google Plus, is this move to monopolise search results going to pay off? Here are the stats so far that make business owners weary from joining: The growth of the social network to 100 million owes to the fact that Google products require Google Plus accounts for additional use of its features. The average The average post The average post +1 post has less has less than has less than than one +1. one reply. one reshare. 30%. of users who make a public post never make a second one. Are the latest changes enough to make you be more active and place recommendations using a Google Plus account? twitter @ewebers OE-WEB facebook. https://www.facebook.com/ewebmarketing MARKETING Linked in http://www.linkedin.com/company/e-web-marketing POWERED by HSF www http://www.ewebmarketing.com.au Sources: http://nielsen.com/us/en/insights/press-room/2012/nielsen-global-consumers-trust-in-earned-advertis ing-grows.html http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recomm endations-114152 http://blumenthals.com/blog/2012/05/30/google-local-reviews/ http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local -search-12277O http://info.rjmetrics.com/blog/bid/56123/New-Google-Plus-Data-Shows-Weak-User-Engagement

Changes to Google Local Search Results

shared by ewebmarketing on Aug 15
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Is the merging of Google Places with Google Local enough to make you start using Google Plus?

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