CES 2013: Connectivity And Content Steal The Show

CES 2013: WHAT STOLE THE SHOW? WHAT HD STOOD OUT? APPS + CONNECTIVITY DISPLAY Nearly 1/3 of mentions for these 3 products** 35.9% of TV mentions WHERE WAS THE CHATTER? EUROPE 29K ASIA 16к N. AMERICA 279K WHAT 59к+ 74K+ GOT THE BUZZ? 55к+ CONNECTIVITY & DIGITAL HEALTH 17K+ 12k+ * Social data analysis, January 7-10, 2013. Data points drawn from specific subsets of a total of 330,000+ CES mentions analyzed (ex. geographic totals based on the total number of social conversations that disclosed location) Brandwatch SOCIAL MEDIA MONITORING **Connectivity/apps/content drove 29.5% of product feature mentions for mobile phones, 27.2% of feature mentions for PCs/laptops, and 27.5% of feature mentions for tablets DIGITAS