Centralized Convenience

CENTRALIZED CONVENIENCE The Argument for Mobile Marketing Many consumers have experienced the convenience of using their mobile devices to make purchases. Finding product information, comparing prices, and deciding to buy has never been easier. Mobile commerce centralizes the buyer's purchasing process, and it is important for marketers to engage consumers through their deviçes in a variety of ways. ase because they received a marketing message on their phone rchase because of an email received on the phone nobile phone for text coupons heir mobile phone for grapnic coupons 74 MILLION consumers in the United States already shop from their mobile devices. 81% of users prefer mobile sites over apps when researching product and price information 63% prefer mobile sites when purchasing a product Although the mobile web is preferred over apps, an alternative study shows that... 43% of mobile shoppers have downloaded a retail app 87% of app downloaders have used sites like Groupon or Living Social 49 PERCENT of mobile users have made a mobile purchase in the last 6 months. Of this percentage... about a product or service after seeing an ad e best price for a product or service ecific manufacturer or product website purchasing in a store or from a ödm group odmgrp.com http://mobilemotto.com/AboutUs/MobileStatistics/tabid/1217/Default.aspx http://80secondmarketer.com/blog/2012/01/18/statistics-on-mobile-marketing/ http://oveyo.com/hello-world/ they would use their phone for regular bar codes and 20 made a purchase 72% use their mobile 55% made a 63% searche 68% found th 71% learned d befol 73% found specific 82% found online retailer 84% looked for local retailer reputations CENTRALIZED CONVENIENCE The Argument for Mobile Marketing Many consumers have experienced the convenience of using their mobile devices to make purchases. Finding product information, comparing prices, and deciding to buy has never been easier. Mobile commerce centralizes the buyer's purchasing process, and it is important for marketers to engage consumers through their deviçes in a variety of ways. ase because they received a marketing message on their phone rchase because of an email received on the phone nobile phone for text coupons heir mobile phone for grapnic coupons 74 MILLION consumers in the United States already shop from their mobile devices. 81% of users prefer mobile sites over apps when researching product and price information 63% prefer mobile sites when purchasing a product Although the mobile web is preferred over apps, an alternative study shows that... 43% of mobile shoppers have downloaded a retail app 87% of app downloaders have used sites like Groupon or Living Social 49 PERCENT of mobile users have made a mobile purchase in the last 6 months. Of this percentage... about a product or service after seeing an ad e best price for a product or service ecific manufacturer or product website purchasing in a store or from a ödm group odmgrp.com http://mobilemotto.com/AboutUs/MobileStatistics/tabid/1217/Default.aspx http://80secondmarketer.com/blog/2012/01/18/statistics-on-mobile-marketing/ http://oveyo.com/hello-world/ they would use their phone for regular bar codes and 20 made a purchase 72% use their mobile 55% made a 63% searche 68% found th 71% learned d befol 73% found specific 82% found online retailer 84% looked for local retailer reputations CENTRALIZED CONVENIENCE The Argument for Mobile Marketing Many consumers have experienced the convenience of using their mobile devices to make purchases. Finding product information, comparing prices, and deciding to buy has never been easier. Mobile commerce centralizes the buyer's purchasing process, and it is important for marketers to engage consumers through their deviçes in a variety of ways. ase because they received a marketing message on their phone rchase because of an email received on the phone nobile phone for text coupons heir mobile phone for grapnic coupons 74 MILLION consumers in the United States already shop from their mobile devices. 81% of users prefer mobile sites over apps when researching product and price information 63% prefer mobile sites when purchasing a product Although the mobile web is preferred over apps, an alternative study shows that... 43% of mobile shoppers have downloaded a retail app 87% of app downloaders have used sites like Groupon or Living Social 49 PERCENT of mobile users have made a mobile purchase in the last 6 months. Of this percentage... about a product or service after seeing an ad e best price for a product or service ecific manufacturer or product website purchasing in a store or from a ödm group odmgrp.com http://mobilemotto.com/AboutUs/MobileStatistics/tabid/1217/Default.aspx http://80secondmarketer.com/blog/2012/01/18/statistics-on-mobile-marketing/ http://oveyo.com/hello-world/ they would use their phone for regular bar codes and 20 made a purchase 72% use their mobile 55% made a 63% searche 68% found th 71% learned d befol 73% found specific 82% found online retailer 84% looked for local retailer reputations CENTRALIZED CONVENIENCE The Argument for Mobile Marketing Many consumers have experienced the convenience of using their mobile devices to make purchases. Finding product information, comparing prices, and deciding to buy has never been easier. Mobile commerce centralizes the buyer's purchasing process, and it is important for marketers to engage consumers through their deviçes in a variety of ways. ase because they received a marketing message on their phone rchase because of an email received on the phone nobile phone for text coupons heir mobile phone for grapnic coupons 74 MILLION consumers in the United States already shop from their mobile devices. 81% of users prefer mobile sites over apps when researching product and price information 63% prefer mobile sites when purchasing a product Although the mobile web is preferred over apps, an alternative study shows that... 43% of mobile shoppers have downloaded a retail app 87% of app downloaders have used sites like Groupon or Living Social 49 PERCENT of mobile users have made a mobile purchase in the last 6 months. Of this percentage... about a product or service after seeing an ad e best price for a product or service ecific manufacturer or product website purchasing in a store or from a ödm group odmgrp.com http://mobilemotto.com/AboutUs/MobileStatistics/tabid/1217/Default.aspx http://80secondmarketer.com/blog/2012/01/18/statistics-on-mobile-marketing/ http://oveyo.com/hello-world/ they would use their phone for regular bar codes and 20 made a purchase 72% use their mobile 55% made a 63% searche 68% found th 71% learned d befol 73% found specific 82% found online retailer 84% looked for local retailer reputations CENTRALIZED CONVENIENCE The Argument for Mobile Marketing Many consumers have experienced the convenience of using their mobile devices to make purchases. Finding product information, comparing prices, and deciding to buy has never been easier. Mobile commerce centralizes the buyer's purchasing process, and it is important for marketers to engage consumers through their deviçes in a variety of ways. ase because they received a marketing message on their phone rchase because of an email received on the phone nobile phone for text coupons heir mobile phone for grapnic coupons 74 MILLION consumers in the United States already shop from their mobile devices. 81% of users prefer mobile sites over apps when researching product and price information 63% prefer mobile sites when purchasing a product Although the mobile web is preferred over apps, an alternative study shows that... 43% of mobile shoppers have downloaded a retail app 87% of app downloaders have used sites like Groupon or Living Social 49 PERCENT of mobile users have made a mobile purchase in the last 6 months. Of this percentage... about a product or service after seeing an ad e best price for a product or service ecific manufacturer or product website purchasing in a store or from a ödm group odmgrp.com http://mobilemotto.com/AboutUs/MobileStatistics/tabid/1217/Default.aspx http://80secondmarketer.com/blog/2012/01/18/statistics-on-mobile-marketing/ http://oveyo.com/hello-world/ they would use their phone for regular bar codes and 20 made a purchase 72% use their mobile 55% made a 63% searche 68% found th 71% learned d befol 73% found specific 82% found online retailer 84% looked for local retailer reputations