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Cause Marketing Predictions For 2015

14 1.THINK DIFFERENTLY Think through your current cause partnerships, assess their structure and establish if they are working for your organization. THINGS Cause Marketery 2. REINFORCE YOUR CAUSE SHOULD DO Go beyond a single, overused sound bite. Refresh your stories and messages. IN 2015 4. SECURE 3. INTERNAL MAXIMIZE SUPPORT OPPORTUNITY WITH PARTNERS In order to support the demands of a corporate partner, on organization needs the support of every team, and ultimately its governing board. 15.FOCUS ON CORPORATE CHAMPIONS In order to support the demands of a corporate partner, on organization needs the support of every team, and ultimately its governing board. Tap into existing partner relationships: engage employees, business partners, and media outlets. 6. STRENGTHEN PARTNER RELATIONSHIPS 8.CET TO ΝΟW YOUR BRAND Steward, listen, over-deliver, and get some face time. These relationships could increase your income by 50%. 7. MEASURE YOUR IMPACT If you don't know how your nonprofit stacks up against others, dedicate 2014 to Measure everything tangible and document the intangibles. This year, aim to use all available data to your advantage, especially when pitching or up selling. conducting a brand awareness study for your organization. 9. CET TO KNOW YOUR PARTNERS 10. SIMPLIFY YOUR TARCETS LIST Schedule regular meetings with your partners to better understand their brand, products and future plans. Research prospective partners thoroughly. Filter your target list by the 4 C's: Cause 11. REVITALIZE YOUR MEDIA STRATECY Customers Cash Community Fully integrate digital media and tap into blog networks when engaging Make sure prospects are aligned with your organization on all four. mass media outlets. 12. TICHTEN UP SOCIAL MEDIA Use only the networks that engage your donors the most and make sure to track your activity. 0000 8+ O f 13. EVALUATE PARTNER ROI 14. CONSULT OTHERS FOR HELP This goes both ways- create wrap reports for campaigns detailing the value each partner received from Ask a colleague mentor, or a consultant for feedback when molding fresh marketing ideas. the other.

Cause Marketing Predictions For 2015

shared by tarresamuffet on Apr 19
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I really don't like making predictions, but I do like writing about the future of cause marketing. Here are 14 things cause marketers should do (or at least think about) in 2015 – more details below...

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