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Cause Marketing 101

Cause Marketing 101 Types of Cause Marketing? Transactional Events Code/Coupon Redemption Pledge Drives Consumer Engagement 05 By The Numbers Cause sponsorship is predicted to reach 278 Million Americans want to know what a $1.78 billion in 2013 company is doing to benefit a cause. A projected increase of 4.8% over 2012 Who is using? 95% >80% of Fortune 500 companies address cause marketing on their websites. of corporations recognize the importance of Corporate Social Responsiblity Influencing Purchasing Behavior 41% 88% of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause. say it is acceptable for companies to involve a cause or issue in their marketing. 85% 80% have a more positive image of a product or company when it supports a cause they care about. are likely to switch brands, similar in price and quality, to one that supports a cause. 61% 46% would try a generic of Americans say they would be willing to try a new brand or one unfamiliar to them when it priviate-label brand supports a cause 20%: wold be willing to purchase a more expensive brand The Leading Issues consumers think companies should address Equal rights/Diversity | Crime/Violence | Homelessness/Housing | Environment/Disaster Relief Education Diversity Economic Development/ Health & Disease Access to Clean Water Hunger MMP's 6 Tips For Effective Cause Marketing Pick your nonprofit partner wisely Integrate the cause into your company culture Give more than just money Be transparent, demonstrate impact Leverage free publicity Harness the power of social media IN MODERN MARKETING partners

Cause Marketing 101

shared by ModernMarketing... on Jun 03
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes.


Modern Marketing Partners


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