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The CASL Rules: A Quick Guide to Compliancy

THE 2014 CANADIAN ANTI-SPAM LEGISLATION THE CASL RULES A Quick Guide to Compliancy The Canadian Anti-Spam Legislation (CASL) was passed in 2010 and came into effect July 1, 2014. The law was put into place to protect Canadians from unsolicited electronic communication (spam). It is now our mission to abide by CASL rules to avoid potentially serious consequences and send Commercial Electronic Messages (CEMS) to those whom wish to receive them. EVALUATE YOUR MESSAGE (1) WHAT TYPE OF MESSAGE ARE YOU SENDING? Here's a Here's great offer for you! $1 off! f y 8* Email Text Message Instant Message (2 WILL IT BE RECEIVED ON A CANADIAN DEVICE? 3 IS THE MESSAGE COMMERCIAL/PROMOTIONAL? COFFEE Jei NEW BEER Tru our $10 off! SHOP It includes special It in some way It encourages coupons, offers or promotes a commercial sales information business activities EVALUATE ITS RECIPIENTS 1 Do YOU HAVE IMPLIED CONSENT? HELLO MY EMAIL ADDRESS IS: [email protected] Their email address was noticeably You have an existing business relationship (i.e. inquiry or purchase of goods, services, etc.) or a non-business relationship (i.e. member of your club, a volunteer or has donated to your published online or sent to you without restrictions for contact. Your message should then relate to their business or official role. cause.) Expiration date: Typically 2 years after the relationship is established. 2 DO YOU HAVE EXPRESS CONSENT? Yes, send me emails. I consent! No, don't send me emails. You may contact me. The recipient gave you clear, explicit consent to contact them (written or orally) and your request for contact lets them know why you'll be contacting them and how. Doiration da Only after consent is revoked. REMEMBER TO ALWAYS... 1 Allow for a way to unsubscribe or revoke consent Unsubscribe Include your contact information (name, address, phone number, company, email, etc.) 3 Keep your A CASL-friendly message could save you $1-$10 million in fees! CEMS s spam-free, CAN-SPAM and CASL-friendly. Mainstreethost (Note: This resource should in no way be interpreted as legal guidance. Mainstreethost recommends consulting your own legal representative to ensure your compliance with the Canadian Anti-Spam Legislation.)

The CASL Rules: A Quick Guide to Compliancy

shared by mainstreethost on Jul 04
The Canadian Anti-Spam Legislation of 2014 is pretty restrictive. Here are some tips to help you understand and abide by CASL’s rules.


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