The Case for Gift Cards

The Case For GIFT CARDS Since 2007, gift cards have consistently ranked as the #1 most popular gift among shoppers. $150 The average shopper spends more than $150 on gift cards annually. Last year, 81% of shoppers said they intended to purchase at least one gift card. Grow Sales With Gift Cards 41 72 PERCENT PERCENT PERCENT On average, gift card recipients spend 40% more 41% of recipients will visit a new store because they received a gift card. 72% of gift card recipients make a return trip to the store. than the value of the card. Sell More Return On Investment INVESTMENT RETURN 10% VS. $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 Uplift in Sales A Shopatron sporting goods retailer found that for every $1 spent on gift card advertising, they earned back $13 in gift card orders. Online retailers can expect a 10% uplift in sales after launching a gift card program. 5 Ways to Drive Sales With Gift Cards Treat gift cards as a Promote specific gift card offers to registered users on your site. new product on your site. (3 Use Facebook apps that allow fans to give gift cards to other Facebook users. 4 Promote gift cards with online marketing campaigns. Run promotions to encourage repeat customers. Sources: "5 Ways to Drive Sales with Gift Cards", Shopatron, 2013. bit.ly/19Yzc6Z Shopatron "Gift Cards: The Season's Hottest Gift", National Retailer Federation, 2012. bit.ly/QVUI7H "With Gift Cards, You Get What You Give", Shopatron, 2012. bit.ly/1ejxQc4 40