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Canadian Brands, You're Not Hearing Me Either

B-Side Marketing Project: Vol. 4 - CA Study cargo Canadian Brands, You're Not Hearing Me! First, Let's Get To Know Our Small Business Owner. Our study helped identify 4 Drivers behind SBO's. A Communication Bias The Mentality of SBO's They are driven and motivated. "My customers feed off me. If I do not emit optimism, I will fail." %3D The Relationship with Self "My business is my life." A Cognitive Bias "I impact my business, not the economy, luck or external forces." What Have We Learned About SBO's In 2013? Small Business is looking up. 2014 Proactive Approach High Optimism 74% of SBO's are optimistic about Good Growth 24% are planning for growth 54% plan to be proactive in the future of their business. their business. over the next 12 months. What Challenges Do Canadian SBO's Face Today? ..... ..·.. ..... ···.. ..... ..... ....... .......... .. ..... ..... .... ..... ..... .··.. ..... ..... ..... 30% Balancing Work & Personal Life 42% Gaining & Maintaining a Competitive Advantage 44% BRAND Hiring & Retaining Talented Employees BRAND BRAND SBO's are looking for better service from the brands they work with. They are willing to change brands to get the service they want. Poor Customer Service is the #1 Reason switch brands. How Can Brands Change Their Approach? 48% of SBO's say companies don't make an effort to understand their business. 44% of SBO's say brands do not understand their needs. SBO's want to feel 42% SUPPORTED of SBO's say companies try to sell to them versus talk to them. Where To Reach SBO's Our study uncovered the top outlets influencing SBO's buying decisions and the best times to digitally connect. 22% use Search Engines 14% use Trade Magazines 10% use Trade Shows & Events When To Reach SBO's SBO's are most active online Mondays and Fridays. 88% use email for 44% spend 1-3 hours a day business daily. online for their business. What does it all mean? Loyalty=Loyalty %24 Brands who are loyal to SMB's make SMB's loyal to them. cargo Cargo is the authority on marketing and advertising to small businesses. We help a wide range of brands in a wide range of industries engage and influence the decision makers of millions of small businesses. atweetcargo 864.704.1180 [email protected] CA | 489 Queen St E, STE 201, Toronto, ON M5A 1V1 USA | 640 S. Main St, Ste 200, Greenville, SC 29601

Canadian Brands, You're Not Hearing Me Either

shared by Cargo on Aug 23
It appears small business optimism knows no bounds. Unfortunately, neither does the ineffectiveness of brands trying to market to these businesses. Vol. 4 of the B-Side Study is our first venture into...


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