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Can cross-channel offer Europe's retailers a more certain future?

BearingPoint. Institute Can cross-channel commerce offer Europe's retailers a more certain future? Britain keeps on spending ... The German retail market is the largest by volume. The UK, however, is the largest both as a proportion of GDP as well as in absolute e-commerce figures €391bn €14bn Store-based retailing sales Non-store based €349bn €8bn €38bn retailing sales €21bn Internet retailing sales %23 GERMANY UK €2,644bn (GDP) €1,907bn (GDP) €382bn €6bn €20bn €117bn €2bn €8bn FRANCE NORDICS €2,038bn (GDP) €1,047bn (GDP) Source: IIHD Research, Euromonitor, Statista, ECB, IMF ... Germans stay frugal ... In 2012 selling space productivity in Germany was more than 20% lower than in other European countries ... while France is yet to 'click' France exhibits the lowest share of online buyers (63%), whereas the projected growth of online buyers is by far the highest (21%) Online buyers as a percentage of population Growth of online buyers Retailing sales EUR/m? selling 3,219 4,043 69% GERMANY 17.4% GERMANY UK space, 2012 75% UK 13.3% 4,198 3,963 63% FRANCE 20.6% FRANCE NORDICS 72% NORDICS 13.9% Source: IIHD Research, Euromonitor Source: IIHD Research, Forrester Research Inc. BEI-003-01-XCR-IN

Can cross-channel offer Europe's retailers a more certain future?

shared by BEI on Dec 09
Our survey shows cross-channel commerce is a priority for retailers, yet adoption is slow; we detail the strategy options available to them to avoid the 'race to the bottom'


BearingPoint Institute


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