The Buyer's Journey & Why It Matters

The Buyer's Journey & Why It Matters BY[Dipal Vadgama] - OCT, 2018 - Awareness Your Buyer Become Aware of the pain, status. 01 Your Action Focus on the problem and pain points. Use big Pictures industry-focused content; social media, advertising, sponsorship, PR Interest Your Buyer 02 Gets Interested In finding a solution, Being to discover trends, production, brands Your Action Focus on solution Educate, help prospects evaluate buying criteria, white paper, Ebook, webinars, events, analyst reports Videos, review, checklists Consideration Your Buyer Evaluates Specific Products and Services; Becomes willing to Engage with Sellers 03 Your Action Show what it's like to work with you. demos, datasheets, trails, pricing, case studies, references, vendor comparisons, Implementation data Purchase Your Buyer 04 Commits to a specific solution Justify Reasons for purchase Your Action Validate their decision; make the contract process easy. begin implementation/ service Phase, live training, recorded webinars, User guide, kick-off events. Post Purchase Your Buyer 05 Expert goods product performance and gre customer Services; may become an advocat Your Action Continues learning, customer communities, loyalty/advocacy programs, feedback loops. check-in often. Newsletters, emails, phone call. Make them feel cared for and safe. Re Purchase Your Buyer May becomes Interested In Expanding Use of Goods and Services 06 Your Action Stay in touch, look for opportunities to upgrade, expands products use, or add new products use, or add new products. newsletter, emails, phone calls SOURCE https://empowerdtech.com/contact-us empowerD™ ICnhancing Digital Presence