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The business of value sharing

The Business Value of Sharing 90% 10% of people want brands to share of people, on average, think any given brands do it well USE/TRIAL when brands share, MODERATE PURCHASE people are more likely to try, buy and recommend LOW STRONG NONE BECOMMND 3 correlation between brands that share and people's intent to purchase, recommend, use/trial that brand there are 6 dimensions of sharing listed below with examples of their highest demanded underiying (component) behaviors DIALOG want brands to listen and respond thoughtfully 86% EXPERIENCE want experiences beyond the product GOALS VALUES 91%er gools of people want brands to support their goals 93% want transparency on how products are made and sourced PRODUCT HISTORY want to create products with brands 89% want brands to share their history it pays to share. learn more at Global study among 11,000 consumers across 8 countries.

The business of value sharing

shared by EdelmanPR on Oct 07
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 pe...


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