Building a Successful Social Business

Building A Successful Social Business Let's Define it! A social business applies engagement techniques to Rally Communities of People and deliver business value [1] Social Adoption Rate by Businesses NOW 16% 2017 57% [2] Why the [3] Adoption? CEOS are adding a powerful dose of openness, transparency and employee empowerment HAPPENING NOW Companies that outperform their peers are 30 percent more likely to use social tools 30% number two organizational engagement method within the next five years Social media stands to become the #2 Up 25% in the last year Webinars/Webcasts continue to be seen as one of the most effective [4] Championing collaborative innovation is not something CEOS are delegating to their HR leaders. communication tactics 73% of CEOS are making significant investments to understand customer insights from data generated by social tools 73% What's the Value? $$$$$$$$$$$$$$$$$$$$$$ ?????????? $$$$$$$$$$$ ??? $$$$$$ 75% of employees don't know your strategy... [5] and ONLY 40% say they know what their company's differentiation is. [6] Big Upside! 2 Australia The amount of value that will be unlocked by social technologies is [$900 billion - $1.3 trillion] which = Australia's Annual GDP [7] 10 Steps to become a social business Replace Traditional Marketing with Content Marketing Recruit a Chief Social Evangelist Become Your Own Media Publisher Use Social Analytics to Drive Key Strategic Decisions Chief Marketing and Sales Officers will be Social or Become Obsolete Engage External Communities Formed Around Your Brand's Value Proposition Invest in Social Media Training and Certification Deploy Social Platforms to Support Your Social Business Strategy 9 Leverage Employees, Suppliers and Partners as Sources of Innovation 10 Re-focus Human Resources on Human Experience [8] Get started today! WEBCASTING POWERED BY INXPO V Mobile 67% INFORM M Simple al y endng o eng eh Fan ndy veg V Secure tact these CEOed y ch tt omorhe ut c of terenpoyes-hose key empoyee V Branded V Affordable V Live or On-Demand CCKHE TO CLOE T ENTATON AND Vw O OOUCT VO www.INXPO.com/webcasting [email protected] Phone: 312.962.3708 SOURCES: [1] What is social business: http://www.forbes.com/sites/danschawbel/2011/11/07/how-to-become-a-social-organization/ [2] Adoption of Social Media by Business: http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social- [3] Why the adoption: http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive/ [4] Webinars/Webcasts are seen as one of the most effective communication tactics up 25% in the last year: http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/ [5] 75% of employees don't know your strategy: http://businessjournal.gallup.com/content/156197/employees don-brand.aspx [6] ONLY 40% say they know what their company's differentation is: http://www.forbes.com/sites/markfidelman/2012/05/24/microsofts-view-of-the-future-workplace-is-brilliant-heres-why-2/2/ youre-going-to-be-less-competitive/ [7] The amount of value that will be unlocked by social technologies: http://www.fastcompany.com/3000908/13-trillion-price-not-tweeting-work [8] 10 Steps http://www.forbes.com/sites/ciocentral/2011/11/08/10-strategies-for-building-a-successful-social-business/3/v becoming a social business: INXΡΟ The Power To Reach" Building A Successful Social Business Let's Define it! A social business applies engagement techniques to Rally Communities of People and deliver business value [1] Social Adoption Rate by Businesses NOW 16% 2017 57% [2] Why the [3] Adoption? CEOS are adding a powerful dose of openness, transparency and employee empowerment HAPPENING NOW Companies that outperform their peers are 30 percent more likely to use social tools 30% number two organizational engagement method within the next five years Social media stands to become the #2 Up 25% in the last year Webinars/Webcasts continue to be seen as one of the most effective [4] Championing collaborative innovation is not something CEOS are delegating to their HR leaders. communication tactics 73% of CEOS are making significant investments to understand customer insights from data generated by social tools 73% What's the Value? $$$$$$$$$$$$$$$$$$$$$$ ?????????? $$$$$$$$$$$ ??? $$$$$$ 75% of employees don't know your strategy... [5] and ONLY 40% say they know what their company's differentiation is. [6] Big Upside! 2 Australia The amount of value that will be unlocked by social technologies is [$900 billion - $1.3 trillion] which = Australia's Annual GDP [7] 10 Steps to become a social business Replace Traditional Marketing with Content Marketing Recruit a Chief Social Evangelist Become Your Own Media Publisher Use Social Analytics to Drive Key Strategic Decisions Chief Marketing and Sales Officers will be Social or Become Obsolete Engage External Communities Formed Around Your Brand's Value Proposition Invest in Social Media Training and Certification Deploy Social Platforms to Support Your Social Business Strategy 9 Leverage Employees, Suppliers and Partners as Sources of Innovation 10 Re-focus Human Resources on Human Experience [8] Get started today! WEBCASTING POWERED BY INXPO V Mobile 67% INFORM M Simple al y endng o eng eh Fan ndy veg V Secure tact these CEOed y ch tt omorhe ut c of terenpoyes-hose key empoyee V Branded V Affordable V Live or On-Demand CCKHE TO CLOE T ENTATON AND Vw O OOUCT VO www.INXPO.com/webcasting [email protected] Phone: 312.962.3708 SOURCES: [1] What is social business: http://www.forbes.com/sites/danschawbel/2011/11/07/how-to-become-a-social-organization/ [2] Adoption of Social Media by Business: http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social- [3] Why the adoption: http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive/ [4] Webinars/Webcasts are seen as one of the most effective communication tactics up 25% in the last year: http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/ [5] 75% of employees don't know your strategy: http://businessjournal.gallup.com/content/156197/employees don-brand.aspx [6] ONLY 40% say they know what their company's differentation is: http://www.forbes.com/sites/markfidelman/2012/05/24/microsofts-view-of-the-future-workplace-is-brilliant-heres-why-2/2/ youre-going-to-be-less-competitive/ [7] The amount of value that will be unlocked by social technologies: http://www.fastcompany.com/3000908/13-trillion-price-not-tweeting-work [8] 10 Steps http://www.forbes.com/sites/ciocentral/2011/11/08/10-strategies-for-building-a-successful-social-business/3/v becoming a social business: INXΡΟ The Power To Reach"