Click me
Transcribed

Building Design-Driven Companies

BUILDING DESIGN-DRIVEN COMPANIES What is it? Design-Driven Companies Design-driven companies use design as a capability to continuously drive innovation and growth. APPLE COCA COLA FORD HERMAN MILLER INTUIT NEWELL RUBBERMAID NIKE PROCTER & GAMBLE STARBUCKS STEELCASE In 10 years, a $10,000 investment in companies yielded returns 228% greater than the same investment in the S&P. gn-driven TARGET WALT DISNEY WHIRLPOOL $45,000 DMI DESIGN-CENTRIC INDEX $40,000 $35,000 D.INDEX $30,000 228% $25,000 $17,522.15 $20,000 S&P INDEX $15,000 $10,000 $5,000 Stories about how design drives innovation and growth. intuit. airbnb IKEA Aims to become one of the most design-driven companies in the world by 2020. Applies design thinking to transform failing startup into high-growth company. Approaches design as a process to develop new products, services, and experiences. bit.ly/design-intuit bitly/design-airbnb bit.ly/design-ikea How do they do it? 3 STEPS TO DESIGN A BUSINESS IDENTIFY OPPORTUNITIES DESIGN THE EXPERIENCE DESIGN THE BUSINESS IDENTIFY How? OPPORTUNITIES Identify and capture the valuable TO CAPTURE WHAT THE MARKET FINDS VALUABLE YOU MUST UNDERSTAND THE PAST, PRESENT, AND FUTURE. PROJECTED I BUSINESS HINDSIGHT CUSTOMER RENDS FORESICH INSIGHTS Analyze market patterns and previous financial performance. Quantify top line and bottom line growth gaps to close. Identify unmet needs and latent desires of target customers. These are market opportunities ripe for innovation. Future-proof by anticipating emerging trends. Filter weak signals from noises. Invest in trends selectively. DESIGN THE How? EXPERIENCE Create and deliver value VALUE IS CREATED THROUGH DESIGN. VALUE IS DELIVERED THROUGH TECHNOLOGY. DESIGN FACILITATES THE EXPERIENCE TECHNOLOGY ENABLES. Designing a product or service alone is enough to deliver a functional or transactional experience. What makes an idea stick is the emotional quality produced that evokes positive feelings of target customers through their senses. This turns them into your loyal PRODUCT EXPERIENCE SERVICE Functional Emotional Transactional brand advocates. A great brand experience is an outcome of designing a system of products and services seamlessly. DESIGN THE How? BUSINESS Maintain and scale value MAINTAIN AND SCALE VALUE BY DESIGNING BUSINESS MODEL THAT FIT. TWO FACTORS AFFECT BUSINESS MODEL DESIGN. ORGANIZATIONAL CAPABILITIES MANAGEMENT SYSTEM Capabilities are the activities, processes, resources, and partnerships to create, deliver, maintain and scale value. Management system is structure, policies, and culture within the company to create, deliver, maintain and scale value. Develop new and integrate existing capabilities to implement the business model. A system needs to be designed where companies can operate according to business model. What's next? ITERATE STEPS INTO CONTINUOUS CYCLE BUSINESS GROWTH ACHIEVE GROWTH SPIRAL BY CONTINUOUSLY IDENTIFY OPPORTUNITIES, DESIGN THE EXPERIENCE, AND DESIGN THE BUSINESS AROUND THE EXPERIENCE - REPEATEDLY. Sources https://hbr.org/2014/04/design-can-drive-exceptional-returns-for-shareholders/ https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company http://firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/ http://www.businessinsider.co.id/ikea-morning-routine-mirror-design-2015-3/ Business Innovation by Design guides companies how to innovate and grow to become design-driven companies. BUSINESS INNOVATION BY DESIGN Visit http://businessinnovationbydesign.com to learn more. Twitter: @BIDmodel facebook.com/BIDmodel Facebook: © Jeffrey Tjendra. All rights reserved. DEC 13 EL NNC П1 DEC '12 ZL. NNC LL. O30 LL, NNc DEC '10 OL NNC 60. J30 60. NNc DEC '08 80. NNC DEC '07 LO. NNC 90, J30 90. NNC DEC '05 SO. NOC 70, D30 40. NNC DEC '03 £0. NNC

Building Design-Driven Companies

shared by vauxhall1979 on Apr 01
48 views
0 shares
0 comments
How do you design a business in order to become design-driven? This infographic should help you.

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size