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From Browsers to Buyers

FROM BROWSERS TO BUYERS Increasing retail sales with in-store displays and mobile THE 2014 RETAIL SHOPPER 76% The in-store decision rate for shoppers. That is, the sum of unplanned, generally planned and brand switch purchases made while shopping. 63% The percentage of smartphone owners who use their device to compare prices while in store. 6 SECONDS 100,000 The time consumers spend trying to find a preferred brand before switching to a substitute. The number of products carried by a US supercenter. This is up from 30,000 in the 1990s and 5,000 in the 1950s. THE SHOPPER-FRIENDLY STORE 3 minutes The maximum time customers will wait for in-store checkout before getting aggravated. 90% The percentage of shoppers who turn right when entering a retail store. Shoppers need an open and tidy Decompression Zone to get used to the store. 13% 33% Over 1 in 6 The percentage of time spent by customers looking at in-store displays. One third of the time One sixth of purchases are of brands that are displayed in-store. spent looking at in-store displays is directed at floor stands. 44% Almost half the time spent looking at in-store displays is directed at end caps. Welcome ENGAGING WITH SMART PHONE SHOPPERS Enjoy Our Free Wi-fi The percentage of smart phone shoppers who use their device for pre-shopping activities, like searching store location and hours. Tip: Make sure your business is easily found wherever your customers are searching, like Google Maps, Apple Maps, and Yelp. 90% Connect The increased amount that frequent mobile shoppers spend in-store when compared to occasional users of mobile. Tip: Make sure your website is mobile-friendly. 65% of smart phone shoppers prefer mobile sites, 35% prefer apps. 25% The percentage of smart phone owners said they would give their email address in exchange for free Wi-Fi. Tip: Free Wi-Fi can help your customers research your products, especially when your website is set as the landing page. 51% Sources: TEE

From Browsers to Buyers

shared by golfguy5454 on Feb 26
This infographic walks you through a user's in-store experience in 2014. It explains how the use of in-store displays and mobile are converting browsing customers into buyers.


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