Brand Your Awesome

eLand s Brand. the BRAND YOUR AWESOME! do How do you build a brand that attracts amazing clients and turns them into loyal fans? (Let's start with the basics) 1| What is a Brand? MORE MORE THAN A TAGLINE THAN A WEBSITE MORE THAN A LOGO MORE THAN A PERSON YOUR BRAND IS THE OVERALL PERCEPTION OF YOUR BUSINESS What does it do? • It communicates your value to your target prospects and clients when you're not there. • The right brand will allow you to stand out in the marketplace, attract more of the right clients and sell your programs at higher prices. • The wrong brand has the potential to work against you by hurting your credibility, turning off your ideal clients and can keep you from getting your business off the ground. 31 Your Brand is made up of 3 things A BC YOUR PERSONALITY YOUR POSITION YOUR VISUAL BRAND (Your voice, your style, your quirks) (Who you serve, what you do, why you're different) (Your website, your headshot, logo, colors, fonts etc.) 4 When done right your brand will attract prospects that resonate with you on a personal level and establish you as the obvious choice. In short with an awesome brand your programs will be easier to sell and at higher prices. This is where most people stop when they go about creating their brand and that's a big mistake. With your brand, you have the opportunity to create a unique EXPERIENCE which is even more powerful than just a perception because it engages your audience on a deep level. CREATE AN EXPERIENCE 5| Erey tovchpoint must exude yor Brand 80 YOUR COMMUNICATION From website copy to email campaigns how you communicate can create an experience and deep bond with prospects and clients 1 YOUR OFFERINGS Must always ring true to your core message and create a unique experience for clients that makes them want more 2 of your awesome YOUR MARKETING How you go about your marketing and what you're saying goes a long way to engaging the right people with your brand. 3 What is the end Result? YOU GET TO DO MORE OF WHAT YOU LOVE, WHILE SERVING PEOPLE THAT LOVE YOU. Your clients will keep coming back for everything you offer, and bring their friends. Land Brand. the