Brand trends for 2014

ABA PREDICTIONS, АВА for BRAND TRENDS 1 More reality, please a love you Brands will get serious about giving us a dose of reality. Expect to see less sugarcoated reality and more 'real-life stories' of Can't stop the feeling people we can relate to (like Sainsbury's Christmas TV ad). It's started with B2C brands, and will slowly creep Last year brands went functional (think car adverts). As the economy picks up, expect brands to get emotional once again and appeal into the world of B2B. more to our hearts than our 3 Deliberately heads...and expect us to like it. digital It's the customer, stupid So brands - even most B2B ones – have grabbed a seat in the digital arena (Facebook, Pinterest, Twitter, LinkedIn, Google +)..now what? Instead of doing digital stuff for digital's sake, brands will look to cut deadwood Consumers are no longer asking "VWhat does Customer Care *** say?" but instead "What do other customers and get more deliberate about digital. say?" When it comes to support function, brands will look a lot GREAT SERVICE! BEST PLACE IN TOWN more like Trip Advisor, and a lot less like ME Facebook. Even more of me The age of 'we' is over – consumers expect to be treated as unique individuals with specific needs (think eBay and Amazon ads). Expect brands to get up close and personal, tailoring their products/services to the most specific of our tastes and preferences. www.aba-design.co.uk ABA I The Business Brand Agency © 2013 All trademarks acknowledged. 2014