Brand Desire in the US 2013

Brand Desire | Country Overviews | USA | 21 BRAND DESIRE IN THE USA 2013 MOST... TOP 20 USA DESIRABLE BRANDS BIGGEST WINNERS AND LOSERS IN BRAND DESIRE TOP 100 COOL AXE THINK FEEL ACT BDI BDI CHANGE (from last yearl AMAZON 202 +18% STATUS DRIVEN REESE'S 184 NEW SMOTOR HARLEY-DAVIOSON YCLES +90% KEA DISNEY 182 +27% СНОBANI 165 NEW BEN & JERRY 162 +20% RESPECTFUL ROLEX 162 +32% American Red Cross HARLEY-AVUSIN SYCLE +87% M&MS +11% 160 COCA COLA 159 +56% REASSURING J&J 158 +58% QUAKER 157 +18% kinl +79% nat QUAKER PINTEREST 156 NEW LIPTON 152 +47% CARING GOOGLE 152 +3% American Red Cross TRADER JOE's 150 -5% +76% MAYBELLINE ETSY 150 NEW Colgate +65% SOCIABLE BBC 150 NEW You Tube MOET +27% 149 SEPHORA -I0% - 10% NESTLE 149 +37% -12% SONY AVEENO 148 +39% USAA -15% TIFFANY & CO. -16% ...BRAND DOVE 147 -6% MOST Winners Fiat 90 Ikea push Red Cross Microsoft IMPACTFUL BRAND STORIES 2012/13 successfully installation of responds to 59 launches FIAT re-launches solar energy Hurricane Surface 500 in US. panels. Sandy. and IE10 campaign. IKEA Ameran d CCre Head and Shoulders -10 Disaster Reijef P&G brands suffer from Apple apologises for Maps issue, fires key leaders Crest lack of truly innovative new products. Forstall and Browett. Losers E 00000000000000000000