Brand Desire in the UK 2013

Brand Desire | Country Overviews | UK I 17 BRAND DESIRE IN THE UK 2013 BIGGEST WINNERS TOP 20 UK DESIRABLE BRANDS AND LOSERS IN BRAND DESIRE TOP 100 COOL Ferrari THỊNK FEEL ACT BDI BDI CHANGE (from last year) APPLE 212 +1% STATUS DRIVEN IPHONE 207 +1% Ferrari FLORA FERRARI +34% 198 +69% TIFFANY +46% 195 RESPECTFUL MARMITE 190 +5% FT ITUNES 186 -4% +59% eY AMAZON 184 +1% IPAD 184 -23% REASSURING CADBURY 180 +26% DISPRIN DYSON 179 +28% +56% HONDA TRIPADVISOR NEW 176 GHD 174 NEW CARING unicef O CALPOL 172 NEW +53% IKEA KITKAT 172 +22% SOCIABLE UNICEF 171 +20% Tetley +48% WWF +6% 168 -16% OYE YOUTUBE 168 +2% Nando'se - 17% -17% skype DISNEY +23% 168 -20% a AKLEY FAIRTRADE 167 -8% BRAND TAG HEUER +8% -23% iPad 166 MOST Winners 70 Visa's investment in Costa surges ahead in Brand Desire M&S surges in desirability after Starbucks' reaction to IMPACTFUL BRAND STORIES 2012/13 Olympics sponsor- ship seems to have celebrating 'a summer to remember', 45 seeing an increase in food sales the tax scandal prevents a bigger effect on Brand Desire. ARBUC STA paid off as the 26 brand jumps despite a difficult retail climate.' and sales (+22%). in desirability. COFFE -10 BBC loses desirability Sky falls in desirability despite high visibility as team sponsor at Even Google's 'glass' innovation can't prevent the brand's desirability from -38 falling, especially on 'respect' and 'pride'. and respect in the wake of the Saville the Tour de France. sex scandal. Losers E 00000000000000000000 Source: 1) Marks and Spencer Group Plc Full Year Results 2012/13; 2) Whitbread PLC; Annual report and accounts 2012/13 VISA VISA