Boxing Mobile, Smartphones, Tablets and the Captured Consumer

BOXING MOBILE SMARTPHONES, TABLETS AND THE CAPTURED CONSUMER TV ON EVERYTHING BUT A TV 66 Mobile devices are used frequently in conjunction with other screens, including the big TV in your living room. Yet many marketers today are ignoring this ubiquitous consumer behavior as they over-focus on mobile as a stand-alone medium.. Most TV spots don't acknowledge or attempt to capitalize on the fact that the consumer is WATCHING WITHA WEB-ENABLED DEVICE ON THEIR LAP OR IN THEIR POCKET 99 -Jeremy Lockhorn VP, EMERGING MEDIA | RAZORFISH.COM THE TWO- SCREEN TANGO When the TV goes on, the cell phones come out. According to a new joint survey of U.S. mobile phone users by Razorfish and Yahoo: of respondents say of those mutlitaskers doing they regularly use 80% their cell phones 70% the two-screen tango at least ONCE A WEEK WHILE WATCHING TV admit to second-screening 49% EVERY DAY of mobile multitaskers CHECK THEIR PHONES ONCE OR 60% TWICE during a given program say they are BROWSING 15% THROUGHOUT their TV time. BOXING'S APPEAL Ina recent issue of Street & Smith's Sports Business Journal, the results of an ESPN Sports Poll entitled "Avid Fans Comparison" was published. In this poll, people identifying themselves as avid fans of a particular sport are asked whether they are also avid fans of other sports. The results are intriguing: 65.3% NFL FANS ALSO LIKE COLLEGE FOOTBALL NBA 61% PRO BOXING U 56.3% MAJOR LEAGUE BASEBALL NFL 55.1% COLLEGE BASKETBALL PRO GOLF 54.8% 54.8% NBA FANS ALSO LIKE PRO BOXING 41.7% COLLEGE BASKETBALL 41.2% PRO TENNIS NFL 38.5% MAJOR LEAGUE SOCCER 33% 32.9% NBA 59.3% COLLEGE BASKETBALL COLLEGE FOOTBALL 52.5% PRO GOLF FANS ALSO LIKE NBA 51.8% PRO BOXING NCAA 48.3% PRO TENNIS MAJOR LEAGUE BASEBALL 48% NFL 46.9% 46.4% NIELSEN VIEWERSHIP RATINGS The following are viewership ratings from the Nielsen Media for 201l on HBO World Championship Boxing and Boxing After Dark. MAY 21 JUN 18 1,550,000 MILLION 1,837,000 MILLION Jean Pascal vs. Saul Alvarez vs. Bernard Hopkins II Ryan Rhodes APR 16 1,542,000 MILLION Andre Berto vs. Victor Ortiz JUN 4 1,497,000 MILLIO Sebastian Zbik vs Julio Cesar Chavez Jr JAN 29 1,345,000 MILLION MAR 5 1,381,000 MILLION Timothy Bradley vs Devon Alexander Saul Alvarez vs Matthew Hatton FEB 19 1,020,000 MILLION JUL 2 Fernando Montiel vs 1,242,000 MILLION Nonito Donaire Wladimir Klitschko vs David Haye 66 37 MILLION Pacquiao vs Marquez Was Most Watched Fight in History of Mexico in Mexico tuned in to see Juan Manuel Marquez battle Manny Pacquiao on Saturday. 99 -Scott Christ NOV. 10, 2012 | BADLEFTHOOK.COM EVERY CHANNEL BOXING ON HBO • NBCSPORTS NET • FOX DEPORTES ESPN & ESPN 2 • DEPORTES SHOWTIME • GO FIGHT LIVE TV • BOX NATION • BOXING CHANNEL TV • TOP RANK TV • PPV DIRECT TV • AZTECATV In-ring ad spots available. Great for new product releases, messaging, calls to action, branding, etc. Contact: [email protected] Sources: http://www.badlefthook.com/2011/11/16/2565966/pacquiao-vs-marquez-ratings-mexico-most-watched-fight-ever http://www.emarketer.com/Mobile/Article.aspx?R=1008839 http://razorfishoutlook.razorfish.com/articles/forgetmobile.aspx#01 http://www.badlefthook.com/2011/8/18/2370050/boxing-tv-ratings-nielsen-2011-hbo-showtime-espn-friday-night-fights