Bow Tie Funnel
shared by buckley buckley on Oct 21
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If you care about growth marketing, the modern marketing funnel shouldn’t end at the tip of the cone. Rather, we should tip all funnels on their sides, then open up a new funnel in a mirror image so...
you get a bow-tie shape which depicts both the buyer and retention journey.
Source
http://beint...Funnel.pngCategory
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