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Bounce Rate Demystified

BOUNCE RATE DEMYSTIFIED WHAT IS BOUNCE RATE? Bounce Rate as defined by Google Analytics: The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. Google takes your bounce rate into account as one of many factors when determining how to rank your site. THE BOUNCE RATE EQUATION R,=() %3D Te Rb = Bounce rate Tv = Total number of visits viewing one page only Te = Total entries to page Visits to your subdomain will count as someone leaving your site, and thus incorrectly increase your bounce rate. A VISITOR CAN BOUNCE FROM YOUR SITE BY... .Closing an open window or tab site „Typing a new URI „Session timeout ..Clicking the "Back" button to leave the site BOUNCE RATE BY INDUSTRY 2 The metrics of an average website Average time on site: 190.4 seconds Average pageviews: 4.6 Bounce Rate: 40.5% New visits: 62.9% LA0% be 70-90%, BOUNCE BOUNCE BOUNCE STAY STAY STAY Retail sites Simple landing pages with one call to action such as "add to cart" Portals such as MSN, driving well targeted traffic Yahoo groups etc 40-60% bounce 50% 30% bo BOUNCE BOUNCE BOUNCE STAY STAY STAY Service sites Lead generation services for sale Content websites with high search visibility (often for irrelevant terms) self service or FAQ sites IMPROVING BOUNCE RATE 3 FACTORS THAT AFFECT BOUNCE RATE TIPS TO IMPROVE BOUNCE RATE 1. Pop-up ads, surveys, music, or streaming videO 1. Maintain top rankings for branded terms 2. Provide relevant content 2. Search engine ranking of page (pages that rank higher on irrelevant keywords have higher bounce rates 3. Build a clear navigation path/menu 3. Type of audience 4. Link to a glossary page that defines industry terms 4. Landing page design 5. Place search function prominently 5. Ad and landing page messages 6. Speed up pageload using Google Page Speed plugin 6. Emails and newsletters 7. Load time of pages (longer load time = higher bounce rate 7. Get rid of pop-up ads 8. Reduce external links (or have them open in a new window) 8. Links to external sites 9. Purpose of the page Create landing pages tailored to each keyword and ad that you run so that your visitors can find what was promised in the ad copy. Did you know that music and streaming video can have a negative affect on bounce rate? If someone hits refresh while your page is loading, your analytics will not count their bounce. This incorrectly reduces bounce rate. SOURCES | || | | google analytics AKISSmetrics .Clicking on a link to a page on a different website % bounce bounce o bounce

Bounce Rate Demystified

shared by caldwell on Nov 22
If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s cal...




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