Blogging for Staffing

HOW TO ACHIEVE YOUR MARKETING GOALS THROUGH BLOGGING BY STAFFING ROBOT O WHICH ROUTE WILL YOUR STAFFING AGENCY TAKE? Whether you're a new staffing company or you've been around 25 years, you'll want to attract more followers to your website. 1 Create and share posts that show your company culture. Show candidates why they should work with you instead of another staffing company. ATTRACT CANDIDATES & CLIENTS 76% of people surveyed by Glassdoor want details on what makes the company an attractive place to work. When candidates and clients come to your website you have a captive audience. Keep them engaged with your company. Client-focused blogs show off the skills of your talent and show potential clients the excellent people you work with. Ditch the résumé how-to blogs. Focus on technology and how it affects your candidates and clients. BECOME AN EXPERT B2B marketers that use blogs receive 67% Gain more passive followers and position yourself as a leader in your industry with more leads than those that do not.? well-researched and insightful posts. Write more opinionated posts. After you've focused on technology and trends, take a stance on issues that are relevant in the staffing world. 000 3 Keep your current customers in mind while choosing blogging topics. What other services do you offer that they might need? RETENTION It's 6-7 times more costly to attract a new Retention marketing is all about speaking to your customers on an individual, personal level with messaging that caters to the needs of their company. customer than it is to retain an existing customer, according to Retention Marketing. Although you'll be showing your customers what else you have to offer, "tell, don't sell" your services. WHAT'S THE TAKEAWAY? Planning content for your staffing agency's blog can and should align with your marketing goals. Start by outlining your content based on established goals. Whichever route your organization takes, venture off the path when needed but keep in mind the ultimate goal of blogging: lead generation. SOURCES 1. https://www.glassdoor.com/employers/popular-topics/hr-stats.htm 2. http://blog.hubspot.com/marketing/business-blogging-in-2015 3. http://blog.loginradius.com/2015/07/6-retention-marketing-strategies/ STAFFING ROBOT O We help staffing and recruiting companies succeed on the web by delivering website design, mobile app development, graphic design, branding and marketing strategies.