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Bleisure, The Growing Trend in Business Travel

Bleisure The Growing Trend în Business Travel Bleisure = Business + Leisure Employees add 2 to 3 extra days of leisure time to their business trip. They might invite their significant other + cost. pay for the additional The majority of annual travel is for leisure, with business making up 30% or less. The Bleisure Traeller "There is a new mindset in today's business traveller. They're not just a business person on their way to a meeting, but an individual thinking about making the most of every opportunity they find themselves in." - Chris Rossi, Spokesperson, Virgin Atlantic.* Bleisure Travellen Habits More than I in 2 travellers taking Almost 1 in 5 of 35 to 64 year olds + 1 in 20 of over 65s, are most likely The 3 most popular Bleisure Bleisure trips bring family members or a significant other with them. activities are; Sightseeing, dining arts/culture. to combine a business trip with a leisure holiday. Millennials, The Bleisure Travellers to Watch More than 9 in 10 younger travellers are more than or equally The primary reason for Bleisure travel among under 35s is because they are in a city that they have never been to before Almost 2 in 5 do not bring a significant other or family member likely to take a Bleisure trip in the next 5 years. with them, but would like to. Source: Tourism 2020, 2015 Tourism and Travel Trends Report. Bridgestreet Global Hospitality, The Bleisure Report 2014. The Market Trends "It's understandable that companies want employees to keep business as the focus of a business trip, but if these trips make employees more worldly, help them relax and incorporate family time, employees will likely be more productive in the office and companies can't keep ignoring discussing their policies." Dan Peltier, Skift Global Travel Intelligence Agency.* Company Policies Many employees are unsure if their company even has a policy on leisure activities during business trips. 14% 59% 27% are aware of a policy. say there is no policy. say they are not sure. What Employees Are Doing say they use time on business trips to explore the 83% cities they are visting. said they have taken a Bleisure trip, with 30% of 60% them ading 2 vacation days to business trips. 46% add personal travel days to business travel 'every trip or to 'most trips. Why Employees Are Doing it said they gain cultural experience + knowledge during 96% these trips 78% to work assignments. feel adding leisure days to business travel adds value 73% of travellers feel Bleisure opportunities benefit them as an employee. Airgorts Are Facilitating the Bleisure Market Research from Virgin Atlantic shows 56% of business travellers arrive more than 1 hour before their flights to use airport lounges. 81% 65% 42% dine use Wi-Fi. Work 21% 6% get a massage or facial. socialise at the bar. Source: Bridgestreet Global Hospitality, The Bleisure Report 2014. Virgin Atlantic, 2014 Hall & Partners Survey. The Industry Opportunity "Increasingly, people are working around half-term holidays with the family, so that an executive can do a week overseas while the family fly in at the beginning or end. The key thing customers have in common is that they are all frequent travellers and tend to be older." - Adam Knights, Managing Director UK, ATPI, Global Travel Management Agency.* Capitalise on the Bleisure Market 6 out of 10 travellers are away from home on business 10 or more days per year, with 2 of those travellers away for 60+ days. 1 to 2 days is the average Bleisure trip. 3 in 5 are more likely to take a Bleisure trip now than they were 5 years ago. Bleisure Travellers to Target, Countries mith Generous Paid Annual leave France 30 days UK 28 days* Austria 25 days* Norway 25 days Denmark 25 days Finland 25 days* Sweden 25 days* Luxembourg 25 days* *Austrians also get 13 public holidays each year, giving them a massive total of 38 days off. *With a single year of service in a job, workers in Finland become entitled to 30 days off. *Sweden + Luxembourg both get 25 days statutory leave, but get 36 days altogether to include public holidays. Source: Bridgestreet Global Hospitality, The Bleisure Report 2014. Thrillist Data 2014. *The experts quoted above are in no way affiliated to The Europe Hotel & Resort. References www.slideshare.net/chrisfair/15-024-res-webinar-tourism-2020-high-res-opt skift.com/2014/10/22/business-travelers-unsure-if-bleisure-travel-is-allowed-but-doing-it-anyway/ skift.com/wp-content/uploads/2014/10/BGH-Bleisure-Report-2014.pdf www.virgin.com/travel/infographic-the-10-maxims-of-the-new-business-traveller www.thrillist.com/travel/nation/paid-time-off-which-countries-get-the-most-vacation-time www.dailymail.co.uk/news/article-2730947/Americans-paid-vacation-time-world-countries-enjoy-FORTY-days-year.html buyingbusinesstravel.com/feature/2021141-special-report-bleisure-principle THE EUROPE www.theeurope.com HOTEL & RESORT

Bleisure, The Growing Trend in Business Travel

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, The Growing Trend in Business Travel’ which I think may be of interest to your readers, especially those interested in business travel. • Business travel makes up thirty percent of annual travel...

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