Black Friday vs Cyber Monday - Forecast for marketers this Holiday Season

BLACK FRIDAY CYBER MONDAY VS. FORECASTS FOR MARKETERS THIS HOLIDAY SEASON The first Friday and Monday after Thanksgiving Day are known as Black Friday and Cyber Monday respectively. Often considered the start of the holiday shopping season, both these days are often compared to each other. For marketers, each of these days presents a unique opportunity. Take a dive into some insightful predictions for this year's Cyber Monday vs. Black Friday showdown. What the past reveals? ADVERTISEMENT NUMBER OF SHOPPERS ONLINE PEOPLE BUYING FROM MOBILE DEVICES PEOPLE SHOPPING FROM WORK PEOPLE WHO SEARCH FOR BETTER OFFERS CONSUMER SPENDING Black Friday has more deals on electronic items. Cyber Monday has interesting clothing and travel deals: Items on big sale this Black Friday will be: Travel HDTVS Clothing Xbox Gear Tablets Shoes Which day will have the best deals? Best deals in every category: 4 ELECTRONICS CLOTHING & BEAUTY • Headphones • Iphone • Speakers • Clothing • Shoes Cosmetics ENTERTAINMENT ΤΟYS +- TRAVEL VIDEO GAMES HOME & GARDEN GARDEN ITEMS APPLIANCES Social Media Activity GENDER 39% 35% 61% 65% AGE 25% 18-24 15% 27% 25-34 29% 23% 34-44 27% 15% 45-54 18% 10% 54+ 11% TRENDING TOPICS ON SOCIAL MEDIA %24 Clothing Save Money Clothing Save Money Country Music Country Music +- Rock Music Pop Music Fashion Video Games Platform usage and buyer activity 16% Tablets 14.3% Tablets 100% 100% 57.5% 40.2% Smart Phone Smart Phone 26.5% Desktop 14.3% Desktop BLACK FRIDAY CYBER MONDAY • Sales peak at about 8 am for Black Friday Sales remain high from 8 in the morning to about 10 in the night Black Friday sales slowly decrease but picks up a little at night at from 8-9 pm Peak occurs from 10-11 in the night 2015 PREDICTIONS PREDICTIONS REASONS • Black Friday may take the lead this year in sales Exciting offers on iPhone 6s & Windows Surface Book Women are expected to contribute to a larger portion of sales on Cyber Monday A large number of stay at home mothers will enjoy the sales season • Use of mobile platform for shopping will increase Surge in mobile device usage ·Early offers will win more sales Research from Pew Research • More people will entertain the idea of online shopping Buyers constantly searching for special offers Apple Will celebrate Black Friday, not Cyber Monday • Apple's holiday season behavior over the last few decades Sources: http://adespresso.com/wp-content/uploads/2013/11/2012-blackfriday-cybermonday.png http://dealnews.com/features/ways-cyber-monday-is-different-from-black-friday/ https://www.libertytax.com/infographics/black-friday-vs-cyber-monday/ http://www.twelvefold.com/2015/07/06/black-friday-vs-cyber-monday-infographic/ http://blog.goodvid.io/black-friday-cyber-monday-2015-ecommerce-stats-predictions/ thInkdesign SPINNING DESIG N IDEAS f /logodesignguru 8. +logodesigngurucorp y @logodesignguru in /company/logodesignguru 23:00 00:0 00:17 D: 20:00 00:6T 00:81 00:2T 00:9 000 00:+I 00:ET 00: 00:T 10:00 00:6 00:8 %24 00: 00:9 00: 00:7 00:E 00: 00:T 00:0