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Black Friday and Cyber Monday Go Tablet and Mobile

Black Cyber FRIDAY & MONDAY Go Tablet & Mobile 2011 Website Visits Thanksgiving thru Cyber Monday 2010 100% 95.8% 88.4% 75% 50% 25% 7.1% 3.1% 4.5% 1.1% Desktop Mobile Tablet Sales on mobile & tablet devices surged to 9.8% from 3.2% year-over-year 2011 (2011 vs. 2010) on Black Friday. Source: IBM Coremetrics Conversion Rates Bounce Rates Thanksgiving thru Cyber Monday Thanksgiving thru Cyber Monday 5.4% 5.1% 30,9% 2,3% 21.7% 21.1% Desktop Mobile Tablet Desktop Mobile Tablet Mobile bounce rates remain the highest, while "add-to-cart" rates are still low, indicating that mobile website visitors Add-to-Cart Rates are doing a great deal of research- often in-store. Visitors on tablet devices are moving further along the Thanksgiving thru Cyber Monday conversion funnel, with an add-to-cart rate that rivals that of visitors on desktop computers. 11.3% Desktop 5.9% Mobile -10.8% Tablet monetate Follow @monetate on twitte Source: Monetate platform-wide analytics

Black Friday and Cyber Monday Go Tablet and Mobile

shared by Monetate on Dec 02
This infographic from ecommerce technology company Monetate examines traffic and transaction conversion rates from desktop, mobile phones, and tablets from Thanksgiving through Cyber Monday 2011. The ...



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