The Biggest Trials That Modern-Day Content Marketers Face When Creating Material

THE BIGGEST TRIALS Modern Day CONTENT MARKETERS FACE In a recent survey, 43% of content marketers admitted that, in their respective opinions, content takes way too much time to produce. In fact, the median time to produce a content asset, be it a case study or white paper, is about 5 weeks. Currently, 69% of companies are creating personalized marekting content. That being said, 31% of digital marketers feel that one of their industry's biggest problems is the quantity of content needed for their clients' needs. Simply put, customer engagement is key. 94% of marketers claim that the voice of the customer is the most convincing selling point during future pitches. Lastly, a smaller 27% of marketing specialists feel that content marketing's biggest hindrance comes from an inability to locate specific stats and/or metrics for the benefit of their clients. During the same study, 33% of content producers revealed that custom-made content is much too labor-intensive. Similarly, 33% of content professionals feel that pieces often struggle to produce meaningful audience engagement. FUSION 360 http://www.techvalidate.com/blog/content-marketing-challenges-infographic-1929