The Biggest Opportunities In Ecommerce Right Now, As Revealed By Retail Experts

ReferralCandy PRESENTS THE BIGGESTF OPPORTUNITIES IN ECOMMERCE RIGHT NOW AS REVEALED BY RETAIL EXPERTS CHANGING ECOMMERCE LANDSCAPE VERTICALLY INTEGRATED BRANDS RAW MATERIALS INTERMEDIATE GOODS MANUFACTURING MARKETING SALES AFTER-SALES SERVICES I SEE THE BIGGEST OPPORTUNITY IN ONLINE COMMERCE AS DESIGN-ORIENTED AND/OR WE'RE SEEING MORE AND MORE 'WARBY PARKER-STYLE' VERTICALLY INTEGRATED BUSINESSES BEING CREATED THAT BRING CUSTOM PRODUCTS IN PRODUCTS DIRECTLY TO CONSUMERS SPECIALTY VERTICALS. AT REALLY COMPETITIVE PRICES. JASON PRESSMAN MANAGING DIRECTOR, SHASTA VENTURES MARK MACDONALD GROWTH TEAM & CONTENT MANAGER, SHOPIFY ONLINE RETAIL EDUCATION LOCATION INDEPENDENCE FULFILMENT SERVICES CUSTOMER SERVICE AN ONLINE RETAIL BUSINESS IS NOT THAT HEADQUARTERS HARD TO START! WITH FULFILMENT SERVICES LIKE MANY PEOPLE ARE UNDER THE FALSE ASSUMPTION THAT IT'S VERY HARD, RISKY, AND TAKES A LOT OF MONEY. SHIPWIRE AND THE ABILITY TO HIRE WRITERS AND CUSTOMER SERVICE PEOPLE ON ODESK, IT'S NOW POSSIBLE MORE THAN EVER TO RUN AN ECOMMERCE BUSINESS WITH A SHOESTRING BUDGET. BILLY MURPHY BLOGGER, FOREVER JOBLESS AND TRAINER, ECOMLAB LEIGHTON TAYLOR AUTHOR, ECOMMERCEPULSE.COM AGGREGATION OF NICHE PRODUCTS NICHE RETAILERS AND SMALL MANUFACTURERS NICHE RETAILERS SMALL MANUFACTURER INDIE BRANDS AGGREGATE INDEPENDENT MANUFACTURERS UNDER A SINGLE ECOMMERCE BRAND. NEW PRODUCT BIG OPPORTUNITY DISCOVERY IS A COMPELLING REASON FOR YOUR CUSTOMERS TO RETURN TO CHECK OUT YOUR MERCHANDISE. THE WEB IS CHANGING TRADITIONAL DISTRIBUTION CHANNELS. SINA DJAFARI FOUNDER AND CEO, DUOPLANE.COM DALE TRAXLER CONTRIBUTING EDITOR, PRACTICALECOMMERCE.COM 2 CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER LIFECYCLE MANAGEMENT THE BIG OPPORTUNITIES ARE IN CUSTOMER RELATIONSHIPS - SOLVING FOR CUSTOMER LIFETIME VALUE - CUSTOMER PROSPECTING BOTH BEFORE AND AFTER THE SALE. GROW CUSTOMERS SAM MALLIKARJUNAN ECOMMERCE HEAD, HUBSPOT CUSTOMER RETENTION CUSTOMER AC QUISITION THE FASTEST GROWING COMPANIES ARE COMPARING THE COST PER ACQUIRED CUSTOMER TO THE LIFETIME VALUE OF CUSTOMERS, RATHER THAN JUST LOOKING AT THE IMMEDIATE RETURN FROM THE CUSTOMER'S INITIAL PURCHASE. CUSTOMER ACTIVATION CROSS SELL VUP SELL CUSTOMER CARE & SERVICE COREY PIERSON CO-FOUNDER, CUSTORA CUSTOMER LOYALTY CUSTOMER SEGMENTATION WE LOVE THIS SHOP! THIS SHOP TYPE B TYPE C TYPE D USE REMARKETING LISTS FOR SEARCH BUILDING LOYALTY INTO THE PROCESS. KNOW ME AND LOVE ME, IF I'M YOUR BUYER. ADS, TAILOR YOUR SITE EXPERIENCE BASED UPON PERSONAS OR DISTINCT BUYING BEHAVIORS, AND CUSTOMIZE EMAILS TO CONSUMER PREFERENCES. CHRIS BROGAN CEO & PRESIDENT. HUMAN BUSINESS WORKS CARSON BIEDERMAN MANAGING PARTNER, THE MUSTANG GROUP CONVERSION RATE OPTIMIZATION CONVERSION RATE OPTIMIZATION ARARARA SALES FUNNEL THE BIGGEST OPPORTUNITIES ARE MOST RETAILERS ARE FOCUSING ON WITH CONVERSION RATE OPTIMIZATION (CRO) AND THE TRAFFIC GENERATION, NOT CONVERSION RATE OPTIMIZATION, WHICH IS WHERE MOST OF THE POTENTIAL LIES. ENTIRE CUSTOMER EXPERIENCE. PEEP LAJA FOUNDER, MARKITEKT AND AUTHOR, CONVERSIONXL NEIL PATEL AUTHOR, QUICKSPROUT AND CO-FOUNDER, KISSMETRICS AND CRAZYEGG 4 EVOLVING DIGITAL LANDSCAPE MOBILE COMMERCE FINGERPRIN APPROVED CHECKOUT THE BIGGEST OPPORTUNITY IS OPTIMIZING FOR MOBILE, PURCHASING PRODUCTS WITH A FINGER SCAN ON MOBILE COMMERCE IS THE MOBILE DEVICE WILL BE BIG OPPORTUNITY. BE A HUGE OPPORTUNITY. LINDA BUSTOS DIRECTOR OF ECOMMERCE RESEARCH, ELASTIC PATH DEENA VARSHAVSKAYA FOUNDER AND CEO, WANELO RICHARD LAZAZZERA ECOMMERCE ENTREPRENEUR AND BLOGGER, A BETTER LEMONADE STAND SOCIAL CUSTOMER ACQUISITION SPONSORED STORY STEVE MILLER SECOND TIME TODAY - O AT JERRY'S CAFE WITH BILL NOVAK JERRY'S CAFE THE BIGGEST OPPORTUNITY IN ONLINE RETAIL RIGHT NOW IS FACEBOOK. IT'S NEVER BEEN EASIER NIMBLE STARTUPS WHO CAN REPEATEDLY AND AT SCALE BUILD CUSTOMER ACQUISITION EXPERTISE IN UNSATURATED TO DRIVE MASS VOLUME OF SALES CHANNELS CAN REALLY DIFFERENTIATE QUICKLY AND TEST MARKETS. FROM THEIR COMPETITORS. EZRA FIRESTONE AUTHOR, SMARTMARKETER.COM JEREMY LIEW PARTNER, LIGHTSPEED VENTURE PARTNERS COMBINE ONLINE AND OFFLINE OUR GUIDESHOPS AND THERE'S OPPORTUNITY IN COMBINING THE ONLINE PHYSICAL CATALOG HAVE BEEN OUR LARGEST RECENT WITH THE OFFLINE, EVEN AS A SHOWROOM ENVIRONMENT, OR POP UP SHOP OR OTHER GROWTH DRIVERS. NON-TRADITIONAL RETAIL ENVIRONMENT. CRAIG ELBERT VP OF MARKETING, BONOBOS MIRACLE WANZO FOUNDER, HIPUNDIES.COM AND ZARAWIGS.COM IMPROVING CUSTOMER EXPERIENCE PERSONALIZATION GATHERING INFO. BASED ON YOUR PERSONALIZE YOUR SHOE! INTERESTS, HERE'S DEMOGRAPHIC WHAT WE RECOMMEND PURCHASING BEHAVIOR WAITLIST DATA CLICK-THROUGH HISTORY I AM INTERESTED IN STARTING SOMETHING IN THE MASS CUSTOMIZATION SPACE: E.G. ONLY MAKING CUSTOMIZED PRODUCTS AND SELLING IT VIA ECOMMERCE. WE AT GILT ARE FOCUSED ON PERSONALIZATION, TAILORING EACH MEMBER'S EXPERIENCE TO REFLECT THAT MEMBER'S PREFERENCES. ALEXANDRA WILKIS WILSON CO-FOUNDER, GILT JP CANADA FOUNDER, PROTEETHGUARD.COM GIFTING: IT SHOULD BE EASIER FOR THE WE MAY SEE CATEGORIES THAT NOW CUSTOMIZE TO YOUR TASTE/FIT/NEED BETTER IN THE FUTURE THAN IN THE PAST. WEB TO CURATE A VERY LIMITED SET OF CHOICES FOR ME THAT IS UNIQUE TO THE RECEIVER, WITHIN A GIVEN PRICE RANGE. CHARLIE O'DONNELL VC, BROOKLYN BRIDGE VENTURES ED HAN FOUNDER, TINYPRINTS SMARTER MERCHANDISING PRICING & BUNDLING CUSTOMERS WHO BOUGHT THIS BOOK ALSO BOUGHT $250 + $50 = $200 $200 SMARTER MERCHANDISING IS A BIG OPPORTUNITY, BUT IT IS RARE FOR ANYONE TO WRITE ABOUT IT THE ABILITY TO DYNAMICALLY PRICE ITEMS IS AN ENORMOUS MARGIN OPPORTUNITY FOR ONLINE RETAILERS. BECAUSE IT'S NOT NEW! DAVE CHAFFEY CEO AND CO-FOUNDER, SMART INSIGHTS ERIC ROTH MANAGING DIRECTOR, LAZARD FRERES COMPLEX AND BIG PURCHASE DECISIONS CUSTOMIZE VIRTUAL TEST-DRIVE ONLINE PURCHASE ADD TO CART BIG TICKET ITEMS ARE MOVING ONLINE. TECHNOLOGY CAN HELP QUALIFY COMPLEX PURCHASE DECISIONS. JANUS JAGD FOUNDER AND CEO, CYLINDO 6 INBOUND MARKETING BUILD A DESTINATION BRING THE STORE TO THE CONSUMER AND ALLOW OTHERS (PUBLISHERS MOSTLY) TO USE IT. CHARLIE KIM FOUNDER AND CEO, NEXT JUMP CONTENT STRATEGY PODCASTING SMALLER SHOPS CAN FOCUS I'VE YET TO SEE ANY ECOMMERCE THEIR CONTENT ON VERY SMALL NICHE AND SHOW OFF THEIR PERSONALITY. BRANDS UTILIZE PODCASTING, WHICH HELPS BUILD A STRONG RAPPORT AND LEVEL OF TRUST. STEVE CHOU FOUNDER, BUMBLEBEE LINENS AND AUTHOR, MYWIFEQUITHERJOB.COM ANDREW YOUDERIAN FOUNDER, TROLLINGMOTORS.NET AND RIGHT CHANNEL RADIOS. AUTHOR, ECOMMERCEFUEL BRANDING DIFFERENTIATION YOUR BRAND YOUR STORE HAS TO OFFER MORE THAN PRODUCTS, BY OFFERING SOME SORT OF EXPERIENCE AND STORY THAT DIFFERENTIATE YOURSELF FROM AMAZON, WHICH COMPETES WITH LOW PRICE, SELECTION AND CONVENIENCE. CUSTOMERS WANT TO BE A PART OF. TAYLOR PEARSON B2B MARKETING AND SALES, THE PORTABLE BAR COMPANY AND THE VALET SPOT VINCE JONES CHIEF OPERATING OFFICER, BLUESTEM BRANDS CRAFTED BY S ReferralCandy SOURCES: http://www.drewsanockİ.com/2014/01/21/retail-experts-reveal-biggest-opportunities- ecommerce-right-now-part-1-2/ http:/www.drewsanocki.com/2014/01/28/30-retall-experts-reveal-biggest-opportunities- ecommerce-right-now-part-2-2/