
The Big Datastillery
O The Big Datastillery Results from Aberdeen's Big Data Research Best-in-Class Strategies to Accelerate the Return on Digital Data Presenting the Big Datastillery, a revolutionary new appliance to condense terabyte scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions, and customer value. We've included Best-in-Class (BIC) practices in modern marketing data distillation and analytics from Aberdeen's Big Data for Marketing research“ for your thoughtful consumption. CUSTOMER SENTIΜΕNT . CLICKSTREAM DATA SEO DATA SOCIAL o MEDIA SMS Improve targeting of marketing offers to deliver the right offer to the right person at the right time via the right channel is the top strategy by Best-in-Class CAMPAIGN METRICS O o o o Jo o 48% Addressing shifting buyer behavior is the top pressure driving adoption of data analytics for marketing 2.8x companies cited in Aberdeen Group's Big Data research Best-in-Class companies are 2.8 times more likely than Laggards to incorporate unstructured data into analytical models 00101111101010100 11100010101110000 00101111101010100 11100010101110000 Process to model| cross-channel media acrOSS paid, earned, and owned channels (BIC 22% vs. All Others 10%) 00101111101010100 11100010101110000 38% 00101111101010100 11100010101110000 Ability to optimize marketing offers/web experience based on buyer's social profile (BIC 42% vs. 00 00 Ability to apply behavior Best in Class 22% Industry Average Scoring to customer data (BIC 38% vs. All Others 34%) 42% 14% Best in Class Laggards Laggards 22%) 3% 30% Ability to generate customer behavioral profile based on real-time click-stream analysis (BIC 37% vs Al Others 19%) 39% of BIC merge customer data from CRM with online behavioral data to optimize digital experience (vs. 15% of All Others) Ability to use A/B testing in marketing campaigns of Best-in-ClasS companies say gaining insight about effectiveness of specific campaigns and channels is a top data analytics strategy 137% 37% Best in Class Best in Class 39% Higher average marketing response rate for Best-in-Class (6.2%) vs. All Others (2.6%) ndustry Average 48% 26% Laggards 16% CUSTOMER INTERACTION ΟΡTΙIΖΑΤION MARKETING of BIC can deliver outbound offers OPTIMIZATION O o o o o O customized to individuals SUML CRIETHI LGHHJGH ΟPI FJ DK JAKLHF' .. KHADKFt.. LAKLJURPOIQUR, FGJKLJKOROTUYIOP VEJAKL HETYTESCY. (vs. 26% of All Others) o o o 0 0 O •
The Big Datastillery
Publisher
IBMSource
http://www.i...gital-dataCategory
BusinessGet a Quote