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Big Data, Big Returns

BIG DATA Data, in the hands of the right people, is the most important asset an organization has. But, the more data it has to contend with, the bigger the scale of the challenge. Here's a look at how to realize big returns from big data. BIG RETURNS DATA IS JUST GETTING BIGGER The rise in cloud, mobile and social computing means that organizations are faced with ever-increasing volumes of new types of data. GROW TO This year: There was no global recession in data growth: 844% Between 2005 and 2010 digital data grew from 130 to 1227 exabytes.' HEDATA Is X75 E And in the future: PREDICTED TO GROW AT LEAST 2010 2020 BIG DATA BIG OPPORTUNITIES Today many organizations have initiated projects and a subset have truly innovated. 67% But many will fail to convert these projects to knowledge Of respondents see big data as an opportunity for their organization. and business value. By 2015, 52% 72% 52% 85% 72% cited improving efficiency in business operations as a primary business driver for their big data projects, followed by 52% looking to increase business agility and 52% introducing new products/services.* Of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage." ARE YOU MAXIMIZING OPPORTUNITIES? Organizations need the right tools, rigorous processes and smart people who can understand the underlying patterns that generate a return on data. RETURN ON DATA VALUE OF DATA COST OF DATA The difference between winning and losing in a data-driven world will be the ability to reduce the ongoing costs of managing increasing volumes of data with the ability to extract value from it. 8 DIMENSIONS TO MEASURE VALUE FROM YOUR DATA What makes data valuable to an organization? Data with the following qualities can fuel big returns. But most organizations are struggling to make this a reality. RISK OPPORTUNITIES 60% $1 million Amount of each workday knowledge workers spend attempting to find and manage data. Potential daily savings when a report in the pharmaceutical sector is distributed ahead of schedule." TIMELY 50% $271 million ACCESSIBLE Average savings that enterprises could realize by making data more accessible thanks to better asset utilization. Senior executives that find accessing the right data problematic. 71% 20% HOLISTIC Executives who consider information silos Increased revenues realized by bridging sales and service data for a "a significant issue". major European carrier. 29% $2 million Companies that measure the monetary cost of poor data quality.5 TRUSTWORTHY Annual revenue benefit of correcting inaccurate billing addresses for a major communications technology company." 43% 45% RELEVANT Companies dissatisfied with their current tools to filter out irrelevant data. Executives feel the ROI of their personalized communications would be better with more relevant data. $214 1.6% Total cost of a data security breach per customer record." SECURE Amount of revenue that can be saved annually by enacting stricter data security processes." 80% $50 million Organizations that find “multiple versions of the truth" hamper decision-making. AUTHORITIVE Revenue increase for a financial company after MDM implementation increased productivity of financial advisors by 30%." 46% $2 billion Companies that have made an inaccurate business decision as a result of bad or outdated data. ACTIONABLE Annual improvement in median total revenue due to increased employee productivity realized by increasing data's usability by just 10%. Produced by Informatica Learn more about return on big data SOURCES: 1. IDC Digital Universe Study, sponsored by EMC, June 2011 2. IDC Worldwide Big Data Technology and Services 2012-2015 Forecast, dọc #233485, March 2012 3. Informatica Big Data Survey, March 2012 4. Gartner, Gartner's Top Predictions for IT Organizations and Users, 2012 and Beyond: Control Slips Away, November 2011 5. The Bloor Group, A New Awareness: The Age of Architecture Has Arrived, December 2011 6. Itolmedia 7. Economist Intelligence Unit, Big data: Harnessing a game-changing asset, June 2011 8. University of Texas at Austin, Impacts of Effective Data on Operational Efficiency 9. Avanade, Global Survey: The Business Impact of Big Data, November 2010 10. EPiServer, Embracing Personalization, Demanding Better Technology Tools, March 211 11. Informatica 12. Deloitte, Enhancing financial accuracy, Apr 2010 13. Ponemon Institute, U.S. Cost of a Data Breach, March 2011 14. Forbes, The $100 Billion Problem No One's Talking About, Feb 2012 15, The Information Difference, Benchmarking Data Governance, July 2011 2012 DIGITA 2.7ZB UNIVERSE WILL

Big Data, Big Returns

shared by MonicaR on May 16
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Data is the most important asset a company has. But the more data, the bigger the challenge. Informatica offers a look at how to realize big returns from big data.




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