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Big Data and Privacy

EARN CUSTOMER TRUST You need data to communicate effectively with your customers. But growing concerns over privacy and security can make your company's motivations seem suspect, ?! and even erode the trust between you and your customers. A trusted, experienced guide who puts privacy first can show you how to navigate this complicated landscape. Security problems chip away at your business... 010 110 63% 76% Organizations lost an average of of enterprises of network intrusions $11.6 million have been hit by exploited weak or stolen credentials a DDOS attack to cyber crime in 20132 ...and lead to serious concerns for consumers. BUY NOW Retail 87% 61% industry of American mobile device make decisions about has the highest owners are concerned online payment occurrence of active about their personal methods based on data exploits information being stolens perceptions of security® Traditional privacy practices chip away at the consumers' trust... FOR SALE 20% 37% 38% say they would lose all trust in a company who of consumers don't want their information permanently accessible to companies7 believe their data has been misused hoards their data? ...and that can take a huge toll on business. are less likely to give repeat business to a company 41% that uses too much of their personal data ' 40% are “not at all likely" to recommend that company to friends? To protect your business and your customers, privacy and security need to come first, while still making sure you have the data to keep serving youf customers' needs. A trusted partner with deep data sets and a privacy-first philosophy can guide you. neustar Verify IP addresses to detect risks and avoid fraud Confirm offline data is current, and match it against your CRM records to accurately identify and protect your customers Know your network and website is safe and know how to mitigate attacks in real time Earn your customers' trust with a responsible approach to data collection that meets their expectations III Leverage a legacy of leadership, trust, and certified neutrality neustar The first real-time cloud-based information services and analytics provider. SOURCES 1 http://www.esecurityplanet.com/trends/article.php/3932976/DD0S-Attacks-on-the-Rise.htm 2 http://media.scmagazine.com/documents/54/2013_us_ccc_report_final_6-1_13455.pdf 3 http://www.verizonenterprise.com/resources/reports/rp_data-breach-investigations-report-2013_en_xg.pdf 4 http://www.ic3.gov/media/annualreport/2012_IC3Report.pdf 5 http://www.mcafee.com/us/resources/reports/rp-holiday-shopping-survey-2012.pdf 6 http://www.afr.com/p/technology/online_shoppers_still_worried_about_AxGC8BuyU3Lkv5dTdDifRL 7 http://www.neustar.biz/carrier-services/resources/white-papers/forrester-differentiate-with-privacy-led-marketing-prac- tices#.UriYLWRDuR- III III II III IIII III III

Big Data and Privacy

shared by rxleeds on Feb 02
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We wanted to take something very technical and complicated—big data management and privacy—and turn it into a simple story that shows the problem, the need, and the solution. 1 of 3 themed infogra...

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