Beyond Facebook - Marketing To A New Generation

BEYOND FACEBOOK HOW TO MARKET TO A NEW GENERATION Born around the millennium (aged 17 and under) WHO ARE GENERATION Z? THE CHILDREN OF GENERATION X & Y 81% 72% 25% of generation Z's left Facebook in 2014 use some of generation Z's kind of social media want to start their own business 1 in 2 They think in 4D Have an "Screenagers' that have grown up with the Internet and They communicate with images emoticons and emojis are the norm 66% list gaming as their main hobby Generation Z's attention will be university educated span of around 8 seconds social media How should we market to them? Currently have combined buying power of around £27 million and influence around £378 billion of family spending NO.1 AGILITY MARKETING Generation Z are avid social media users with more short-term thinking. Marketers must now prioritise and measure success in terms of likes, shares, re-tweets and click-through rates. Getting your hands on as much real-time data and acting on this information immediately will be the key to success. PROGRAMMATIC MOBILE MARKETING The term programmatic simply means automated, and programmatic marketing describes the use of data driven software to automate online advertising. Mobile is one of the key drivers for the growth of digital advertising, and the rise in demand for programmatic buying on mobile is set to continue into 2015 and beyond. With Generation Z operating from 5 screens, second, third and fourth screening is set to become increasingly commonplace. Programmatic marketing helps make agility marketing easier, by translating the huge volumes of data being collected by brands and translating it into successfully targeted campaigns. NO.3 SNACKABLE CONTENT MARKETING With an attention span of only 8 seconds Generation Z aren't all that interested in long-form content. Favouring image based social media sites, such as Snapchat and Instagram, marketing via these sites should be an essential part of your marketing strategy. Feeding your customers (and potential customer) with bite sized, easy to digest chunks of information will grab, and keep their attention. Think data graphics and short, to the point videos. Communicating with them NO.4 TEXT MESSAGE MARKETING For Generation Z, their smartphones are an extension of their arms, and manage every aspect of their lives through their phones. successfully means talking through them via short messages, Text message marketing offers a quick, simple and effective way to communicate to a growing nation of smartphone addicts. punctuated with images, symbols and emojis. SOURCES http://mashable.com/2014/08/20/generation-z-marketing/ http://www.forbes.com/sites/onmarketing/2013/05/28/generation-z-rebels-with-a-cause/ http://danschawbel.com/blog/39-of-the-most-interesting-facts-about-generation-z/ http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.forbes.com/sites/avidan/2014/11/09/11- marketing-trends-to-watch-for-in-2015/ http://blog.eloqua.com/tips-for-dr engagement-with-snackable-onta arketing-infographic global messaging.