Better Demand Gen: A Look Inside the Marketing Mind

Better Demand Gen: A Look Inside the Marketing Mind Data Content Top performers of professionals us0 analytios to drive aotionable recommendations (86? (93% Data Strategy Content Aligument more hikely to align content to stagos of the buyer's journey Data Quality The best marketers qenerate content tightly linked to consumer nevds Consistent data hygiene oreates: Content Quality the number the number of leads of inquiries Best-in-Class companies are 64% of best in class companies unity data on customers through multiple touchpoints" Data Analysis content creation more ikely to track utilization and performance of web oontent Bzb marketers oite their biggest ohallenge as ereating enough content to sátisty business needs Targeting Segmentation Data Application Content couversion 81% content Distribution of best in olass companies have defined industry sogments or vertioals in a target market Leading oompanies are more likely to track lead attribution to specifio content Effective Bzb content marketers use multiple tactios to distribute content on multiple sooial networks 86% of best in olass companies maintain customer data and traok interactions