Best Practices for Online Property Listing Advertisements

PROVEN STRATEGIES FOR RENTAL PROPERTY LISTINGS STUDENT HOUSING Do's Don'ts Take a Variety of Pictures Post Undesirable Pictures Listings with pictures generally get more views. Don't post photos of a messy room or cluttered space. Have a Creative Title Put the Description in ALL CAPITALS Stand out to capture the student's attention. You may want to command attention but it's hard on the eyes! Leave Your Ad Up After It's Rented Remember Your Target Market Think about what students would be most interested in. If the property has been rented, take it offline! Discriminate Set a Fair Rental Price Against Tenants Research your rental market. Price your rental competifively. Laws against discrimination must be adhered to. Look at Other Rental Ads Exaggerate or Misrepresent Info See what other landlords in the area are offering. Make sure the info you include is accurate and up-to-date. Be Slow to Reply to Inquiries Use Bulleted Lists Bulleted lists are easier to read than a large paragraph of text. Reply promptly! Otherwise students might find another rental. Excessive Use of Abbreviations Review Before Posting Make sure all of the info is right - especially your contact info! Students may not understand your abbreviations. By following these proven strategies, you will increase attention to your online listing! Helping Students Find A Home Away From Home! Places 47 Students.com