Best Inbound & Outbound Marketing Agency | OBT Creative

Difference Between Inbound Marketing & Outbound Marketing INBOUND LEAD GENERATION OUTBOUND LEAD GENERATION Who initiates first contact? The Potential Customer The Business Who chooses the medium of the first interaction? The Potential The Business Customer What are the most common methods? Blogging, SEO, Social Media, Content Offers Direct Mail, Paid Ads, Cold Calling Indefinitely. Evergreen content that performs well in search engines can earn traffic and leads well past As long as the ad runs, when the cold call ends, after the e-mail was sent, How long does a marketing effort last? when it was created. etc. %24 What is the cost profile? LOW COST HIGH COST LONG TERM SHORT TERM Digital marketing, SEO, SEM, social media, web & graphic design, content production, strategy Сopywriting, web & graphic design, strategy What marketing skills are required? OBTCREATIVE.COM %24