Transcript

The Best and the Worst of Marketing

THE BEST AND THE WORST OF MARKETING BEST UNDERGRADUATE MARKETING COLLEGES OF LIFORNI NERSITY SITY OF CA CIEN 1868 HILL 1817 AUSTI UNIVERSITY OF UNIVERSITY OF TEXAS UNIVERSITY OF N. CAROLINA UNIVERSITY OF MICHIGAN ANN ARBOR UNIVERSITY OF CALI BERKELEY PENNSYLVANIA AUSTIN CHAPEL HILL INSTATE : $52,000 OUT-STATE : $52,000 INSTATE : $12,590 OUT-STATE : $37,265 INSTATE : $9,416 OUT-STATE : $31,266 INSTATE : $12,462 OUT-STATE : $35,341 INSTATE : $6,665 OUT-STATE : $25,280 S= UNDERGRADUATE ACADEMIC COSTS (FOR FALL AND SPRING SEMESTERS 2010-2011) BEST PAYING MARKETING JOBS 2 H CHIEF MARKETING EXECUTIVE CHIEF MARKETING MARKETING DIRECTOR PRODUCT MARKETING MARKETING COMMUNICATION RESEARCH OFFICER DIRECTOR DIRECTOR $198,946 $160,325 $132,881 $116,492 $102,027 S= MEDIAN EXPECTED SALARY IN THE UNITED STATES %3D WORST PAYING MARKETING JOBS 2 MARKETING ASSISTANT SALES ANALYST SALES PROMOTIONS MARKETING COORDINATOR MARKET RESEARCH COORDINATOR ANALYST $ 37,717 $ 47,081 $ 48,707 $ 49,566 $ 49,771 Mi1971 BEST MARKETING CAMPAIGNS YOU DESERVE A BREAK TODAY Marlboro 1929 Coca-Cola 1955 JUST DO IT. THE PAUSE THAT 1988 THINK SMALL W 1959 REFRESHES THE MARLBORO MAN JUST DO IT WORST MARKETING FLOPS M- "DOUBLE CHEESEBURGER? I'D HIT IT" 1998 Microsoft "Windows98 90s Calvin Klein Jeans 1950 2005 7-UP THOUGHT MOMS SHOULD FEED THEIR BABIES THE SOFT DRINK INSTEAD OF MILK MICROSOFT BLUE SCREEN OF DEATH AT PRESS CONFERENCE CALVIN KLEIN'S AMATEUR PORNO JEAN COMMERCIAL BEST MARKETING SLOGANS “MELTS IN YOUR MOUTH, NOT IN YOUR HAND" BURGER DE BEERS KING A DIAMOND IS FOREVER "A DIAMOND IS FOREVER" "HAVE IT YOUR WAY" “ JUST DO IT " "THINK DIFFERENT" WORST MARKETING SLOGANS O GAMEL "MORE DOCTORS SMOKE CAMELS THAN ANY OTHER CIGARETTE" VIAGRA Pizza KFC "VIVA VIAGRA " "UNTHINK WHAT YOU THOUGHT ABOUT KFC" "DO STUFF" "AVOID THE NOID" WORST MARKETING SLOGAN TRANSLATIONS IDFA INTERNATIONAL DAIRY FOODS ASSOCIATION ENGLISH="GOT MILK?" SPANISH="ARE YOU LACTATING?" Coors ENGLISH ="TURN IT LOOSE" SPANISH="SUFFER FROM DIARRHEA" PERDUE ENGLISH ="IT TAKES A STRONG MAN TO MAKE A TENDER CHICKEN" SPANISH="IT TAKES AN AROUSED MAN TO MAKE A CHICKEN AFFECTIONATE" %3D AA ENGLISH ="FLY IN LEATHER" AmericanAirlines SPANISH="FLY NAKED" %3D ENGLISH ="COME ALIVE WITH THE PEPSI GENERATION" pepsi pepsi CHINESE="PEPSI BRINGS YOUR ANCESTORS BACK FROM THE GRAVE" SOURCES: HTTP://wWW.UTEXAS.EDU HTTP://WWW.UPENN.EDU HTTP://WWW1.SALARY.COM HTTP://WWW.BUSINESSINSIDER.COM HTTP://MARKETINGHACKZ.COM HTTP://WWW.IGUIDES.ORG HTTP://EVERYJOE.COM CREATED BY: MARKETINGDEGREE.COM A CA RSITY OF ISHITTET KELEY THE MIC Domino's

The Best and the Worst of Marketing

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This infographic provides all the marketing information a perspective marketer would want to know. The infographic provides information about what the best marketing schools are, prospective careers f...

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