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The Benefits of Signs

THE BENEFITS OF SIGNS Signs attract half of a start-up business' new customers SIGNS BRING IN NEW CUSTOMERS Question: How did yoU learn about us? Response: 50% ON-PREMISE SIGN 33% 9% Word of mouth Newspaper 35% 1% 1% Yellow Pages ту Radio of passersby wouldn't know your business was there without a sign SIGNS INCREASE PROFITS Studies show that adding or changing a sign directly improves sales revenue AVERAGE INCREASE IN SALES REVENUE Change in Signage Fast Food Industry I Retail industry Add one monument sign 9.3% Add large pole sign (144 sq. ft.) 15.6% 8.6% Add chain identity to plaza identity sign 7.7% Add two new directional signs 8.9% Replace storefront wall sign with larger sign 7.7% WHAT CAN SIGNAGE DO FOR YOU? Research indicates that 85% of your customers live or work within a five-mile radius of your business. This means they potentially see your sign 50 to 60x per month 85% 17% of Best Buy's walk in customers did so because of a sign STOP! BEST BUY Percent of Customers That Stop on Impulse Shopping Center - Larger than 400,000 sg. ft. - 100,000 – 400,000 sg. ft. 20% 25% Smaller than 100,000 sq. ft. 35% Convenience Market 40% Discount Club/Warehouse Store 20% Fast Food Restaurant 40% Sit Down Restaurant 15% Service Station 45% Supermarket 20% RELOCATION = NEW CUSTOMERS 13% to 20% of the population moves each year, which means you have 13% to 20% new customers to attract each year through signage. How customers 35% know about local 29% businesses 14% 10% 7% SIGNS COMPARED TO TV & NEWSPAPERS Daify Mews A single on-site sign costs Ş.02 per one-thousand views A 300 line newspaper ad costs $2.81 per one-thousand A single TV ad costs $9.82 per one-thousand views and might only reach 14% of the market views and might only reach 53% of the market THE VALUE OF ON-SITE SIGNAGE IS EQUAL TO 24 FULL-PAGE NEWSPAPER ADS EVERY YEAR. Sources: miles Saw it while passing Always knew II Word of mouth Advertising All other Don't know

The Benefits of Signs

shared by Signsdotcom on Jun 19
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Signage is simply the best, most effective form of advertising for your marketing dollar. Here are a few more statistics about the benefits of signs.



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